Cluster Director of Marketing and Communications- Six Senses Rome, Milan & Ibiza

Experteer Overview

In this role you drive the cluster’s marketing and communications strategy across Ibiza, Rome, and Milan, shaping a distinctive luxury brand expression aligned with Six Senses’ global vision. You lead cross-property teams, oversee campaigns, content, partnerships, and guest experiences, and translate brand storytelling into commercial impact. You’ll partner with commercial leadership to balance brand integrity with revenue growth in a multi‑market environment. This is a chance to influence how Six Senses is perceived at the intersection of luxury, culture, and sustainability.

Retribuzione / Benefits

• Define and evolve the cluster's marketing strategy aligned with brand positioning and local dynamics
• Establish differentiated property positioning and translate it into marketing plans
• Drive long‑term brand equity while supporting short‑ and mid‑term commercial performance
• Oversee content, storytelling, and creative direction across channels with luxury and cultural relevance
• Lead partnerships and collaborations with fashion, culture, wellness, and lifestyle sectors
• Direct communications and PR strategy, agency management, and brand narrative across media and influencers
• Own the annual marketing calendar and oversee campaigns from briefing to delivery
• Ensure marketing is integrated with revenue objectives and performance tracking
• Lead and develop the cluster marketing team and coordinate with on‑property teams
• Translate marketing strategy into guest experiences and on‑property activations
• Monitor trends in luxury, hospitality, fashion, and culture to drive innovation

Responsabilità

• 8-10+ years in senior marketing roles within luxury hospitality, lifestyle, fashion, or related sectors
• Degree in Hospitality, Marketing, Communications, Business, or related field
• Fluency in English; Italian and/or Spanish a plus
• Proven experience leading multi‑property or regional marketing functions
• Strong track record in brand building, partnerships, and high‑impact campaigns
• Deep understanding of luxury audiences and brand positioning
• Strong analytical ability to interpret market data and develop actionable strategies
• Strategic, commercial mindset balancing brand and business goals
• Leadership experience to inspire cross‑functional teams
• Strong stakeholder management and influencing skillsAbility to operate at strategic and executional levels
• High organization, proactivity, and results orientation
• EU work permit or EU citizenship; residency in Milan or ability to relocate