Clinical Education Manager Ultrasonics & Consumables

The Clinical Education Manager Ultrasonics & Consumables is part of the Clinical Education Team. Reporting to the Head of Training & Clinical Education, He/She is responsible for:

Leading the Clinical Education & Marketing strategy for Acteon Ultrasonics & Consumables solutions in line with downstream Marketing, with R&D, Regions to switch from technical argumentation to clinical argumentation, and increasing overall awareness and confidence on Acteon’s ultrasonics & consumable solutions (including instruments).

• Understand clinical trends
• Develop Sales & Dealers training curriculum globally
• Deploy Acteon’ Academy Worldwide
• KOL Management
• Develop a strategy to be present with key Universities
• Clinical value proposition & clinical tools
• Marketing events (user clubs, conferences, webinars, Acteon Academy)
• Literature review & analysis

Market awareness

• Be aware of latest clinical use evolution and advanced use of our Ultrasonics systems and key consumables
• Work with regional marketing to identify best practices from key sites in the regions

Clinical Education & Training

• Develop External clinical education programs and work with key regions to help them deploying the programs (Acteon Academy, webinars)
• Develop Internal clinical education programs & curriculum and deploy it, empowering “Clinical sales specialist” in each region
• Create and Animate the network of “Acteon Ultrasonics Specialists experts” and “Equipment & consumable managers” in key regions to strengthen Acteon’ position and brand in Ultrasonics
• Share best practices
• Develop common strategy
• Develop new tools
• Define events to implement to increase Acteon brand
• Support Acteon’ Equipment & Consumables Specialists experts and Equipment & Consumables product managers to develop and deploy sales tools and training to improve Ultrasonics sales rep expertise.
• Monitor all training activities to ensure consistency within Acteon

KOL/Clinical reference sites activities

• Drive the strategy to define and manage KOLs (influence to publish/present at events), at global level – Help Regions to map clearly Regional & Local KOL (managed at their level)
• Identify new Global KOLs (including Digital Opinion leaders and Young Opinion Leaders) to work with Downstream marketing projects.
• Build a KOL group to input in marketing strategies and animate this community.
• Develop and maintain key clinical reference sites list + contracts with Reference sites for marketing activities with regions.

Universities

• Define a global strategy to determine the key Universities we should focus on in each region to strengthen Acteon position in Ultrasonic & Consumables
• Work with regional Marketing & General Managers to define actions plans with key targeted universities

Marketing activities

• Build value propositions, stories, tools, events and engage dentists, hygienists, patients, providers, in cooperation with downstream marketing teams
• Drive global clinical marketing strategy for Ultrasonics & Consumables, in collaboration with regional product specialists
• Marketing tools development:
• Create slides as proof points based on published clinical/technical evidence
• Strategy, content and support to target marketing message to dentists and hygienists
• Drive shift from technical to the right clinical message targeted to dentists and hygienists
• Clinical Proof points: Work with marketing teams (corporate & local) to ensure all regions have the right set of clinical proof points / studies and know how to present them.
• Work with Corporate Marketing & Social media teams to ensure Acteon is communicating on social media through clinical argumentations.
• Steer product positioning and messaging based on clinical input.
• Participate to the strategy for global congresses presence.
• Report out on key trends from conferences
• Promote speakers using our technologies / Input to symposium organization.

Input to product development

• Define content and organize targeted dentist users meeting in collaboration with Ultrasonic & consumables Product Managers
• Give inputs to Ultrasonic product Managers to ensure Acteon innovation roadmap answers to customer’s needs.

KEY REQUIREMENTS

Education and Experience:

• Minimum of a bachelor’s degree. Dental professional or medical related qualification would be a bonus.
• 5+ years of sales experience and/or education management
• Experience as a dental professional or good clinical knowledge of associated dental procedure.

Key Required Skills, Knowledge and Capabilities:

• Team-oriented. Actively collaborates with key stakeholders (Sales teams, Customer Care teams, Marketing teams, KOLs, etc) to achieve goals
• Flexible and able to adapt to a changing environment
• Excellent communication and presentation skills in English. Other languages a plus
• Understanding and experience with state-of-the-art educational media
• Desire to interact and cultivate relationships with KOLs and stakeholders
• Good organizational skills
• Good project management skills
• Ability to define and articulate a vision and goals for the area of responsibility, as well as an operative plan to achieve the goals
• Willingness to travel moderately
• Ability to work in a matrix organization
• Good knowledge of MS Office