Business Marketing Lead

Overview

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Business Marketing Lead in Italy.

As a Business Marketing Lead, you will play a pivotal role in driving go-to-market strategies and elevating brand positioning across institutional and enterprise audiences. You will work closely with business development teams to design and execute high-impact co-marketing initiatives, partnerships, and campaigns. This role blends strategic thinking with hands-on execution, requiring you to translate complex technical concepts into compelling narratives. You will own key marketing assets, optimize performance through data-driven insights, and build scalable marketing frameworks. Operating in a fast-paced, emerging technology environment, you’ll collaborate globally and manage multiple stakeholders. This is an ideal opportunity for a proactive marketer who thrives in ambiguity and is passionate about shaping the future of decentralized ecosystems.

Accountabilities

• Drive end-to-end execution of business marketing initiatives aligned with high-priority deals and partnerships
• Identify and develop co-marketing opportunities, building and managing integrated campaign plans
• Lead go-to-market activations with external partners, including co-branded campaigns, announcements, and events
• Own and develop key marketing assets such as newsletters, sales materials, and positioning content for institutional audiences
• Track performance metrics, evaluate campaign effectiveness, and optimize strategies based on data insights
• Manage multiple cross-regional workstreams, ensuring timely delivery and clear stakeholder communication
• Act as the main liaison between marketing and external partners to strengthen collaboration and outcomes

Requirements

• 5+ years of experience in B2B growth marketing, product marketing, or ecosystem marketing within SaaS, emerging tech, or similar industries
• Proven experience executing co-marketing programs and managing external partnerships
• Strong ability to translate complex technical products into clear, compelling narratives for business audiences
• Data-driven mindset with experience defining KPIs, tracking performance, and optimizing campaigns
• Familiarity with AI tools and ability to leverage automation for marketing efficiency
• High level of autonomy, initiative, and problem-solving capability in fast-paced environments
• Understanding of the crypto and broader technology ecosystem; experience in crypto-native environments is a plus
• Excellent communication and organizational skills, with the ability to manage global stakeholders

Benefits

• Opportunity to work on high-impact projects in a rapidly evolving technology space
• Collaborative, high-performing team environment with strong ownership and autonomy
• Exposure to global partnerships and innovative go-to-market strategies
• Flexible and dynamic work culture supporting remote collaboration
• Continuous learning opportunities and involvement in cutting-edge industry developments
• Chance to shape marketing strategy and influence growth at an early stage

We appreciate your interest and wish you the best!

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