Business Development Representative (BDR)

Coverflex exists to make compensation work for everyone.

Pay is still rigid, fragmented, and hard to feel.

We turn compensation into choice — one platform, one card, one app — for benefits, meal allowance, insurance and more.

Our platform is simple for HR and meaningful for employees.

We provide choice, smarter compensation tools and empowerment.

⚙️ TL;DR (The Essentials)

Role: Business Development Representative (BDR)

Seniority Level: Junior

Type: Individual Contributor

Languages: English (main) / Italian (C2/native)

Main Tools: HubSpot, LinkedIn Sales Navigator, Outreach, Notion, Slack

Location: Remote (Italy)

Compensation:

Bonus / Commissions: Uncapped

Equity: Yes – Stock Options under our Equity Incentive Plan

Benefits: you can check them below (at the end of the page)

Contract Type: Fixed Term - 6 months

Your role will play a major role in our success because you’ll be one of the first BDRs dedicated to the Italian market, directly fueling our sales pipeline and revenue growth.

You’ll be the engine behind new opportunities — opening doors, creating conversations, and ensuring our Account Executives spend their time on high-quality, well-qualified meetings.

You’ll know you’re successful when, after 90 days, you’ve:

• Built a strong outbound rhythm with consistent, high-quality activity
• Started booking qualified meetings for AEs
• Become autonomous in prospecting, CRM hygiene, and handover

How we’ll measure success:

• Main KPI 1: Number of outbound activities (calls)
• Main KPI 2: Number of meetings booked (SQL)
• Main KPI 3: Number of qualified meetings (SAL)
• Secondary KPI 1: Pipeline and revenue influenced
• Secondary KPI 2: CRM data quality and feedback loops

⚡ Reality Check - What Makes This Role Hard

• High volume of outreach with frequent rejection
• A strong focus on phone-based prospecting (cold calls are key)
• You need resilience, consistency, and energy — even on hard days
• You’ll be measured on inputs and outputs, not just effort
• Fast feedback loops: you’ll constantly adapt based on results
• This role is not about comfort — it’s about growth, grit, and momentum.

Must-haves (evidence, not years)

• Iterative, curious, and entrepreneurial mindset — you bring solutions, not just problems
• Self-driven, proactive, and motivated to continuously improve
• Outcome-focused: “good enough” beats perfect, impact beats process
• You’re not afraid of hearing “no” — and you don’t take it personally
• You find new ways in when the obvious path is blocked
• Fluent Italian (C2 / native) and fluent English

Nice-to-have

• Solid CRM usage habits (HubSpot experience is a plus)
• Exposure to tech, HR, finance, or benefits-related ICPs
• SMB outbound sales experience
• Benefits market knowledge
• Proactive, energetic, and resilient
• Persuasive without being aggressive
• Comfortable handling objections and pushback
• Calm and grounded
• Coachable and open to continuous feedback

You’ll probably find this frustrating if…

• You struggle with feedback
• You give up easily after rejection

Meet Your Manager

Profile Snapshot:

• Energy: Positive
• Communication: Empathic and direct
• Feedback Style: Constructive, actionable

How to work with me - in the Manager's own words:

“As your BDR Manager, my goal is to ensure you have everything you need to succeed in your role. We’ll have weekly 1:1 meetings where we’ll discuss your progress, challenges, goals, and any support you might need. I believe in open and transparent communication, so feel free to reach out anytime through our #it_bdr Slack channel for team-related updates or directly via DM if you need quick feedback or want to discuss something privately. Ultimately, I’m here to help you grow, remove obstacles, and make sure you feel confident and equipped to hit your targets.”

Your Team

You’ll work day-to-day with:

Giorgia Bertotto , BDR,

Key Stakeholders:

• Account Executive Team
• Marketing Team
• Growth Team

Team Rituals:

• Weekly training sessions (Friday)
• Regular roleplay calls (30 min)
• Ongoing 1:1s focused on activity, follow-up, and improvement

Access & Belonging (Equal Opportunity)

We hire for impact and potential, not pedigree. We welcome applications from people with non-linear careers, career breaks, caregiving gaps, and those changing fields.

No discrimination on the basis of age, disability, gender identity/expression, marital or family status, pregnancy, neurodivergence, race/ethnicity, religion/belief, gender, sexual orientation , or any other protected ground.

Assessment fairness: We anchor on evidence of outcomes (what you shipped, moved, or influenced). We actively de-bias by using structured rubrics, multiple assessors, and blind screening most of the time (we won’t know your name, gender, or personal info until the interview stage).

No cover letter required. Apply with your LinkedIn or upload your CV . You may be asked a few short, relevant questions.