Business Development Representative (BDR)

Coverflex exists to make compensation work for everyone. Pay is still rigid, fragmented, and hard to feel. We turn compensation into choice — one platform, one card, one app — for benefits, meal allowance, insurance and more. Our platform is simple for HR and meaningful for employees. We provide choice, smarter compensation tools and empowerment. TL;DR (The Essentials)

Role: Business Development Representative (BDR) Seniority Level: Junior Type: Individual Contributor Languages: English (main) / Italian (C2/native) Main Tools: HubSpot, LinkedIn Sales Navigator, Outreach, Notion, Slack Location: Remote (Italy) Compensation Base Salary: €21,000 – €28,000 Bonus / Commissions: Uncapped Meal Vouchers: 10€/day Equity: Yes – Stock Options under our Equity Incentive Plan Benefits: you can check them below (at the end of the page) Contract Type: Fixed Term - 6 months Your Impact

Your role will play a major role in our success because you’ll be one of the first BDRs dedicated to the Italian market, directly fueling our sales pipeline and revenue growth. You’ll be the engine behind new opportunities — opening doors, creating conversations, and ensuring our Account Executives spend their time on high‑quality, well‑qualified meetings. You’ll know you’re successful when, after 90 days, you’ve: Built a strong outbound rhythm with consistent, high‑quality activity Started booking qualified meetings for AEs Become autonomous in prospecting, CRM hygiene, and handover How we’ll measure success

Main KPI 1: Number of outbound activities (calls) Main KPI 2: Number of meetings booked (SQL) Main KPI 3: Number of qualified meetings (SAL) Secondary KPI 1: Pipeline and revenue influenced Secondary KPI 2: CRM data quality and feedback loops Reality Check - What Makes This Role Hard

High volume of outreach with frequent rejection A strong focus on phone‑based prospecting (cold calls are key) You need resilience, consistency, and energy — even on hard days You’ll be measured on inputs and outputs, not just effortFast feedback loops: you’ll constantly adapt based on results You Must-haves (evidence, not years)

Iterative, curious, and entrepreneurial mindset — you bring solutions, not just problems Self‑driven, proactive, and motivated to continuously improve Outcome‑focused: “good enough” beats perfect, impact beats process You’re not afraid of hearing “no” — and you don’t take it personally You find new ways in when the obvious path is blocked Fluent Italian (C2 / native) and fluent English Strong verbal communication skills Nice‑to‑have

Solid CRM usage habits (HubSpot experience is a plus) Exposure to tech, HR, finance, or benefits‑related ICPs SMB outbound sales experience Benefits market knowledge Your DNA

Proactive, energetic, and resilient Persuasive without being aggressive Comfortable handling objections and pushback Calm and grounded Coachable and open to continuous feedback You’ll probably find this frustrating if…

You lack ambition You struggle with feedback You give up easily after rejection You prefer low‑activity, low‑pressure roles Manager & Team

Meet Your Manager - Hiring Manager: Stefano Alicicco - Head of Business Development Location: Italy LinkedIn Profile Profile Snapshot: Energy: positive, relaxed, optimistic, but highly focused and results‑oriented Communication: direct and informal Feedback Style: gentle, honest, and straightforward How to work with me - in the Manager's own words: “I see myself as part of the team, not above it. My job is to help you succeed — I work for you. We’ll have fun, push hard, and aim high together. I’m friendly and accessible, but I expect full commitment, precision, and a winning attitude every day. If you bring energy and ownership, you’ll always have my trust and support.” Your Team You’ll work day‑to‑day with: Tommaso Villani , BDR Team Lead Elia Barozzi , BDR Giorgia Bertotto , BDR Andrea Burchiella , BDR Samuele Campagna , BDR Andrée Dametti , BDR Matteo Dolcini , BDR Marilù La Monica , BDR Naual Monssif , BDR Ivan Niccolò , BDR Niko Panozzi , BDR Claudia Pasquino , BDR Jacopo Puliserpio , BDR Giulia Sciacca , BDR Federico Tasini , BDR Key Stakeholders: Account Executive Team Marketing Team Growth Team Team Rituals: Weekly training sessions (Friday) Regular roleplay calls (30 min) Ongoing 1:1s focused on activity, follow‑up, and improvement Access & Belonging (Equal Opportunity)

We hire for impact and potential, not pedigree. We welcome applications from people with non‑linear careers, career breaks, caregiving gaps, and those changing fields. No discrimination on the basis of age, disability, gender identity/expression, marital or family status, pregnancy, neurodivergence, race/ethnicity, religion/belief, gender, sexual orientation , or any other protected ground. Assessment fairness: We anchor on evidence of outcomes (what you shipped, moved, or influenced). We actively de‑bias by using structured rubrics, multiple assessors, and blind screening most of the time (we won’t know your name, gender, or personal info until the interview stage).

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