Business Development & Marketing Manager

We, at iVis Technologies SRL, located in Taranto, Italy at via Luigi Corsi n.50, are currently seeking to recruit a Business Development & Marketing Manager to drive its market expansion and brand awareness.

We offer you

• A challenging position in an international innovative and successful company in growth
• Exciting career possibilities within the constantly growing area of medical devices
• An opportunity to become part of a team of dedicated, highly qualified and innovative developers
• Training and personal development in the area of Medical Device and regulated electronics development
• Cooperation in cross-functional project teams with great opportunities to influence the final result from early concept to finished products
• Participation in technology and competence projects

As iVis’ Business Development & Marketing Manager, you will be responsible for developing and executing a marketing strategy, identifying key market trends, and leveraging digital tools to enhance brand visibility and commercial engagement.

Skills and experience required

The ideal candidate should:

• Develop and execute a comprehensive marketing strategy aligned with iVis’ commercial objectives;
• Select and analyze key market trends and competitive positioning to optimize business opportunities;
• Identify and track key performance indicators (KPIs) to measure marketing success and present insights to the board;
• Organize and conduct marketing campaigns and sales presentations via digital platforms, email marketing, and events, including international congresses;
• Utilize social media channels (LinkedIn, Twitter, YouTube, etc.) to enhance iVis’ brand visibility and engage with industry professionals;
• Manage website content, SEO, and digital advertising campaigns to generate leads and increase brand awareness;
• Generate and qualify business development leads , stimulating interest in the iVis Suite by effectively communicating its technological advantages over competitors;
• Build and maintain relationships with key opinion leaders (KOLs), distributors, and clients to drive business growth;
• Participate in sales and marketing strategy meetings , providing insights on customer engagement, campaign performance, and market opportunities;
• Prepare and present market analysis reports , leveraging data-driven insights to guide business decisions;
• Monitor and assess customer behavior and feedback to refine marketing strategies;
• Utilize CRM systems (Salesforce, HubSpot, or similar) and marketing analytics tools (Google Analytics, LinkedIn Insights) to track performance and improve conversion rates;
• Collaborate with R&D, clinical, and regulatory teams to ensure commercial messaging aligns with product development and industry standards;
• Coordinate with international distributors and partners to implement localized marketing strategies while ensuring brand consistency;
• Manage the content creation, SEO, and digital marketing initiatives;
• Assist in the development and maintenance of reports on marketing and sales activities ;
• Other projects and duties as assigned.

This role requires a candidate with a strong strategic mindset , excellent market analysis capabilities , and hands-on digital marketing expertise .

The contract and salary terms will be determined based on the skills, competences and experience of the candidate.