Brand Marketing Internship
Descrizione dell'offerta
A historic textile company in the Bergamo is seeking a new graduate to support Internation Brand Marketing Team to carry out the following activities:
- Define competition analysis, focusing on market trends and promotional activities.
- Define initiative for international brands at local level along with Go to Market team
- Oversee the development and management of the Brand Profit & Loss (P&L)
- Define End-of-Life (EOL) initiatives for products.
- Develop and implement pricing strategies for international brands within the portfolio.
- Propose packaging initiatives, including hard packaging and artwork development for Dim and Playtex
- Develop and manage the annual brand calendar, identifying key below-the-line (BTL) initiatives aligned with brand objectives.
- Drive the implementation of ad-hoc initiatives for each brand, ensuring successful execution in the market.
- Provide briefs and guidelines to the communication team based on the brand calendar.
Our Perfect Candidate:
- Bachelor's or Master's degree in Marketing, Economics, or similar fields
- Excellent knowledge of the English language
- Knowledge of French will be considered a plus
- Excellent use of the Microsoft Office suite
- Flexibility and a team-oriented attitude
What we offer:
- Canteen
- Access to corporate agreements