Brand Manager - Permanent contract

Hello,

At innocent, our mission is to make fruit and vegetables accessible to everyone. Since our beginnings in 1999 — selling a few smoothies at a music festival — we’ve come a long way. Today, we’re one of the leading companies in our category across Europe, with nearly 1,000 employees and the B-Corp certification under our belt.

It’s a great achievement but we’re not planning to stop there. We firmly believe it’s possible to grow a successful business while taking care of people and the planet. That’s why we’re constantly striving to improve, to innovate, and to do better.

And that’s exactly where this role comes in. To support this growth we’re looking for an enthusiastic Brand Manager in Milan , who’ll be responsible for our marketing mix in Italy. It’s the perfect role for someone who likes to be responsible for a wide range of projects, have a great sense of ownership, and always looking for better ways to grow the market with a motivated and fun bunch of people.

Your role:

You’ll be responsible for:

• Developing the perfect activation plan, including creative, media, experiences, and in-store;
• Managing campaign from start to finish;
• Managing our social media and being a first point of contact to our drinkers;
• Managing our drinker communication (responding to emails, answer messages on social);
• Knowing the portfolio in your markets and making recommendations (e.g. new products, new formats, new channels);
• Creating the monthly performance overview, analyzing the success our of activations and ranges;
• Making sure all our products launch in your markets are a success;
• Aligning with the commercial team, to have marketing and sales working in harmony;

You’ll also:

• Work in close collaboration with the communication, category management, trade marketing and sales teams;
• Work with the Group (in short, the marketing team at the headquarters in London) and with all the different countries where we’re selling our healthy little drinks;

What you’ll need:

• You have excellent project management skills, able to work on multiple projects at the same time.
• Creativity is a passion, and you love working with agencies to deliver great work that truly breaths the innocent brand.
• You’re comfortable working with consumer data (Nielsen, Kantar, GfK) and know how to use it to make the right decisions.
• You’re a confident self-starter with passion and enthusiasm and have the ability to sink your teeth in projects and show great people skills.
• We are looking for someone with a first good experience in a marketing role, preferably in FMCG, with a creative spark combined with good communication skills.
• You’re pro-active, and able to deliver in a busy environment, great with others and able to engage with cross-functional teams and external partners.
• You speak Italian as a native speaker and have proficiency knowledge in English.
• Add some flair, intelligence, humor and a sense of teamwork to the above, and there you have our perfect candidate.

Additional information:

Type of contract: Full-time, permanent

Starting date: as soon as possible

Location: Milan

At innocent, we truly care about making our company a great place to work. That’s why we do everything we can to ensure everyone feels fulfilled and has the opportunity to shape a career that suits them. There are plenty of chances to explore new paths or take on fresh challenges. And yes, the smoothies are free.

We also want to be a welcoming place for everyone, where diversity is seen as a strength and inclusion is a priority. We’re actively committed to promoting equality in the workplace and supporting the employment of people with disabilities. As such, all our roles are naturally open to candidates with disabilities. When we recruit, we value every part of who you are — the juice, the pulp, and even the bits.

So even if you don’t think you can tick every single box, if this role speaks to you, don’t hesitate to give it a go. We’re excited to see what you could bring to the adventure. Please, send us your CV and your cover letter in English at with the mention IT brand manager.