Brand Manager

Dompé is a leading Italian biopharmaceutical company committed to improving patients’ lives through innovative therapies. With a presence in both national and international markets, we combine scientific excellence with a passion for research, delivering high-quality products across pharmaceuticals, biologics, and healthcare solutions.

For our office in Milan we are looking for a Brand Manager: The Brand Manager, in coordination with the Marketing Manager/Group Brand Lead, defines and implements marketing plans for assigned brands at national and international levels. This role evaluates brand positioning, drives communication strategies, identifies growth opportunities, and ensures the management and innovation of the product portfolio to support business development.

Key Responsibilities / Long Description:

• Propose and implement the annual brand plan, aligning with marketing objectives and operational execution for Canvass (Pharmacy, Rx).
• Develop marketing strategies with a focus on franchising, brand equity, and brand architecture, assessing positioning, claims, target audiences, and communication channels.
• Analyze market trends, competition, and consumer insights to identify opportunities and recommend actions.
• Define and execute commercial and promotional strategies for managed brands at national and international levels.
• Develop and manage communication plans and materials (ADV, POS, media, HCPs), ensuring brand consistency.
• Support content and media planning, monitor advertising effectiveness, and propose corrective actions as needed.
• Collaborate with Sales, Value & Solution Excellence, and Medical Affairs departments to define communication models for Canvass.
• Support Field Force during area meetings to ensure alignment of brand strategies and marketing activities.
• Oversee marketing plan execution, track activities with suppliers and cross-functional teams, and ensure adherence to deadlines.
• Monitor advertising and promotional materials’ impact and propose corrective measures to achieve objectives.
• Manage marketing budgets in line with approved plans and oversee internal approval processes, purchase requests, and contracts.
• Support interactions with Key Opinion Leaders and scientific associations, ensuring compliance with ethical standards and regulations.
• If applicable, supervise Junior Brand Managers, guiding them toward corporate and brand objectives.
• Coordinate with Drug Safety for reporting suspected adverse reactions and ensure compliance with promotional material approval procedures.

Education & Experience:

• Bachelor’s or Master’s degree in Economics or Scientific disciplines.
• Minimum 3 years of experience in marketing, preferably within pharmaceutical/life-science sectors.
• Experience in healthcare, pharmaceutical companies, biologics, nutrition, or cosmetics is preferred.
• Previous exposure to international environments is a plus.

Technical Skills:

• Fluent English.
• Proficient in Google Workspace and MS Office.
• Knowledge of digital media strategy and planning.