Brand Manager Meta+
Descrizione dell'offerta
Join to apply for the Brand Manager Meta+ role at Alexion Pharmaceuticals, Inc.
Are you ready to make a difference in the world of rare diseases? As our Brand Manager META+ , you’ll define tactical plans and implement marketing activities to achieve business objectives. Reporting to Alexion’s Franchise Lead, you’ll tailor disease and product strategies to optimally enter and grow a diverse portfolio of products at various lifecycle stages across therapeutic areas ranging from Rare Tumors to Endocrinology, Bone, and Metabolic diseases. Your work will contribute to designing disease strategies and executing initiatives with operational excellence.
Accountabilities
Strategic Leadership & Market Intelligence
- Co‑lead therapeutic area market analysis and patient journey mapping with the Franchise Lead.
- Conduct comprehensive market research including competitive analysis, trends, and scenario planning.
- Identify strategic opportunities and business challenges.
Cross‑Functional Collaboration & Planning
- Partner with Field Force, Medical, Regulatory, Legal, Finance, and Value & Access teams.
- Coordinate integrated pre‑commercial and commercial activities aligned with disease strategy.
- Collaborate with Global/Regional counterparts on strategy development and implementation.
Financial Management & Performance
- Develop revenue KPI models and monitor investment performance using data‑driven insights.
- Manage therapeutic area budgets and resource allocation.
- Ensure end‑to‑end project execution and prioritization.
Commercial Execution & Field Support
- Drive innovative sales programs with National Sales Lead and Regional Account Managers.
- Develop training materials and support field personnel engagement.
- Create local marketing materials and manage promotional agencies.
Stakeholder Engagement & Communications
- Lead Opinion Leader and key stakeholder engagement programs.
- Develop multichannel communication strategies aligned with brand objectives.
- Coordinate cross‑functional brand teams and track implementation outcomes.
Compliance & Values
- Role‑model company values with a focus on 360° compliance and ethical decision‑making.
- Ensure adherence to regulations while prioritizing patient needs.
- Apply the "right thing to do" approach in all business decisions.
Essential Skills/Experience
- University degree in science or business/economics, or a relevant combination of academic degree and experience.
- 5+ years of previous marketing experience in a pharmaceutical environment with proven autonomy and outcomes.
- Solid scientific background.
- Strong communication skills with fluency in Italian and English (both written and spoken). Adaptability to a variety of counterparts from Top Management to operational colleagues and global teams.
- Strong project‑management skills with the ability to coordinate and drive complex projects through the matrix.
- Ease in a cross‑functional context and ability to build team relationships and collaborate globally at all levels.
- Proficiency in budgeting and budget management.
- Highly customer‑focused and results‑driven.
- Strategic thinking and business acumen.
- Growth mindset and innovation‑attentive.
- Domicile in Lombardy.
Desirable Skills/Experience
- Experience in product launches (both pre‑commercial readiness and post‑launch acceleration).
- Experience in pediatrics and/or rare disease field; experience in the specific therapeutic areas of META+ is an added value.
- Experience in forecasting.
- Track record of attention to continuous process improvement.
- Ability and experience in aligning objectives and priorities across functions.
- Digital proficiency and curiosity.
We balance in‑office expectations with flexibility: on average, a minimum of 50% of days per month are spent in the office. Join us in our unique and ambitious world.
Alexion is proud to be an Equal Employment Opportunity and affirmative action employer. We are committed to fostering a culture of belonging where every single person can belong because of their uniqueness. The Company will not make decisions about employment based on race, color, religion, creed, sex, sexual orientation, age, ancestry, national origin, ethnicity, citizenship status, marital status, pregnancy, or any characteristic protected by law. Alexion provides reasonable accommodations to meet the needs of candidates and employees. To begin an interactive dialogue with Alexion regarding an accommodation, please contact Alexion participates in E‑Verify.
Seniority level
- Mid‑Senior level
Employment type
- Full‑time
Job function
- Marketing and Sales