Brand Manager CEEMEA

Position Title: Brand Manager CEEMEAFunction: MarketingLocation: MZ, PLWork Arrangement: HybridABOUT THE ROLEThe Brand Manager role is responsible for full product lifecycle management, commercial activation, and channel strategy across professional, retail, and e-commerce channels. This position collaborates closely with Marketing, Sales, Education, Trade Marketing, Digital, Supply Chain, and global brand teams to deliver sustainable growth, market share gains, and strong brand equity.WHAT YOU WILL DOBrand Strategy & PlanningDrive the annual brand plans, aligned with regional and global strategic priorities.Analyze category trends, competitive landscape, and consumer insights to identify growth opportunities.Define channel-specific strategies to maximize brand presence and performance across salons, retail, and e-commerce.Innovation & Portfolio ManagementManage the full product lifecycle: forecasting, pricing, portfolio optimization, and phase-in/phase-out decisions.Partner with global brand teams on new innovation launches, ensuring local relevance and flawless execution.Coordinate regulatory and packaging needs for all markets.Commercial & Channel ActivationLead 360 activation plans including campaigns, promotions, education programs, sampling, and digital amplification.Work with Sales and Trade Marketing to tailor activation for each channel (professional distributors, direct salon, retail chains, pure-play e-commerce).Ensure excellence in in-store execution, merchandising, and online product content (PDP optimization, A+ content, ratings & reviews).Budget & Performance ManagementOwn brand P&L for assigned portfolio, ensuring profitable growth.Monitor brand performance KPIs: market share, penetration, sell-in/sell-out, ROI of activations, and campaign effectiveness.Manage A&P budgets with full accountability and optimization.Cross-Functional CollaborationPartner with Education teams to shape technical training and salon support programs for care products.Coordinate demand planning and supply chain to secure strong service levels and forecast accuracy.Align with Digital & CRM teams to build strong online presence and consumer engagement journeys.Brand Equity & CommunicationSafeguard and elevate brand equity across all touchpoints.Localize global brand guidelines and storytelling to resonate with consumers and professionals.Oversee asset creation and adaptation for campaigns, packaging, and digital content.WHAT WE WANT YOU TO BRING ALONGBachelor's degree in Marketing, Business, or related field (Master's preferred)47+ years of experience in brand management or trade marketing, ideally in beauty, FMCG, or professional haircareProven track record in managing P&L or brand performance KPIs and leading innovation and go-to-market programsExperience managing multi-brand, multi-country portfolios in CEEMEA or emerging markets within matrix organizationsStrong experience in ATL communication and cross-functional collaborationCore competencies:Strong analytical, organizational, and project management skillsExcellent communication skills; fluent in English and PolishAbility to build effective relationships and work across teamsProactive, flexible, and solution-oriented mindsetStrong ownership, accountability, and results orientationAbility to prioritize, multitask, and work independently under pressureWHAT WE OFFERWe offer a range of benefits and a flexible work model to support growth and well-being:Flexible hybrid work model with shorter FridaysBirthday day offRemote work from EU up to 30 days annuallyOne additional day off per full year with us (up to five days)Quarterly and annual recognition program with financial rewardsComprehensive Luxmed medical coverageLife insuranceLunch cardMultisport cardCommuting supportProduct gifts four times a year and opportunities to sample new productsFunding for team bonding and integration activitiesBonuses for life events and long-term serviceWHO WE ARETogether, WE enable individuals to look, feel, and be their true selves.Wella Company is one of the world's leading beauty companies, with brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With thousands of employees globally and presence in over 100 countries, Wella Company aims to deliver sustainable growth to its stakeholders.Please visit our website for more information. We do not include external links in this refined version.EEO OPPORTUNITIESWe offer equal employment opportunities to qualified individuals regardless of race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other legally protected characteristic. Reasonable accommodations are provided for applicants and employees with disabilities. If accommodations are needed during the application or interview process or to participate in essential job functions, please contact us. #J-18808-Ljbffr