Brand Creation Director

Your mission

Your mission is to lead Panerai's brand creative expression across all communication channels, guiding a talented team of motion, graphic, and content specialists to conceptualise, develop and deliver compelling design, writing and digital content. All outputs will be closely aligned with Panerai's distinctive brand identity, image and strategic objectives, elevating brand communication and engagement. The role is based in Milan.

How will you make an impact?

You will define and evolve the Brand Creation Strategy

• Develop and articulate a compelling Brand Creation strategy, translating Panerai's overarching vision into innovative and brand-appropriate creative approaches across all communication touchpoints
• Act as a key custodian and innovator of the Maison's brand book and visual identity guidelines, ensuring their consistent application and evolution

You will oversee the Creative Production and Execution

• Direct the end-to-end execution and production of a diverse range of high-quality graphics, motion, video, photographic and design content
• Manage the development and delivery of all print, web, mobile and video assets, ensuring excellence and timely completion
• Lead the creative development and execution of interactive and print design projects (e.g., email campaigns, websites, user interfaces, advertising, social media) by fostering seamless collaboration with internal departments and external suppliers
• Ensure proactive and transparent communication within project teams, serving as a primary creative referent in all project meetings and presentations to keep deliverables on track

You will drive the Cross-Functional Creative Alignment

• Champion and facilitate central and global coordination and collaboration on all creative topics, working closely with diverse stakeholders, functions and departments
• Actively engage with all markets to understand and integrate local nuances and needs into the global creative and development process
• Serve as the primary point of contact for all creative direction topics across commercial, manufacturing, visual merchandising, store design planning, pop-up installations, event experiences, internal communications, employer branding etc.

You will lead and develop a High Performing Creative Team

• Strategically manage the content creation budget, ensuring optimal resource allocation and ROI
• Oversee the selection, onboarding and performance of external creative partners and agencies, ensuring high-quality deliverables
• Inspire, mentor and empower the team of creative designers, fostering professional development, growth and engagement
• Actively participate in the recruitment, onboarding and ongoing development of creative talent to build and sustain a world-class team

How will you experience success?

• Bachelor's or master's degree in graphic design, Fine Arts, Visual Communication, Marketing, or a related creative discipline
• A minimum of 15 years of progressive experience in creative direction, brand communication, or a similar senior creative role
• At least 5 years of this experience must be in a leadership or directorial capacity, ideally spanning both in‑house luxury brand environments and leading creative/communication/advertising agencies
• Proven mastery in developing, defining, and evolving visual identity systems, with significant experience in enriching and safeguarding a Maison's brand book and visual guidelines
• Extensive expertise in multi‑channel design and content production across digital (web, mobile, social, email), print, video and experiential platforms
• Advanced proficiency in industry‑standard creative software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign) and 3D design tools such as Cinema 4D and Rhino
• In‑depth knowledge of digital and offset printing techniques, ensuring high‑quality production across all print collaterals
• Exceptional conceptual thinking, strategic communication and compelling presentation skills, coupled with meticulous attention to detail and strong organisational abilities
• A collaborative leader and proactive self‑starter with an undeniable passion for design excellence and a proven ability to develop innovative solutions to complex creative challenges
• Demonstrated strong project management skills, capable of overseeing multiple creative initiatives from concept to completion within established timelines and budgets
• Proven experience in leading, mentoring and developing high‑performing creative teams, fostering a culture of innovation, growth and excellence
• A curious and constant learner, passionate about staying ahead of industry trends, emerging digital tools, best practices and evolving advertising and design styles to continuously elevate brand communication
• Profound understanding of and genuine passion for the luxury market, fashion and design, with a deep appreciation for craftsmanship, heritage and brand storytelling
• Fluency in English is essential; proficiency in Italian and French is a significant asset

What makes our Maison different and unique?

Join a dynamic Maison spirit that values and empowers your unique skills and contributions. Thrive within enriching communities built on genuine care, continuous improvement and efficient accountability. Collaborate across borders and cultures, gaining invaluable international experience. Embark on a fulfilling career journey within Panerai and across the Richemont Group.

Your journey with us

• 1st Stage – After your application has been selected, our recruitment team will reach out to you within 2 weeks to conduct an introductory call
• 2nd Stage – Interview with the Senior HR Manager
• 3rd Stage – Interview with the Brand Communication Director
• 4th Stage – Interview with the Chief Marketing Officer and the Brand Communication Director / Business case
• 5th Stage – Interview with the CEO and the Chief People Officer

Panerai is an equal opportunities employer ensuring that all applicants are treated equally and fairly throughout our recruitment process. We want to offer an inclusive environment of mutual respect, and we are determined that no applicant experiences discrimination based on gender, gender expression, disability, origin, background, religious beliefs or sexual orientation or any other basis protected by law.

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