Brand & Communication Manager

Overview

We are hiring! Siamo Snaitech , uno dei principali operatori di gioco legale in Italia. Abbiamo sedi in Italia e all’estero. Nel nostro Gruppo rientrano diverse realtà, tra cui Epiqa , Snai Rete Italia e Giobet , focalizzate sulla raccolta del gioco pubblico e legale in Italia.

Location: Rome, Milan, Porcari (LU)

About Us Flutter, the world’s largest online sports betting and iGaming group listed on the London and New York stock exchanges, is home to the Southern Europe & Africa (SEA) region, featuring iconic brands like Sisal, Snai and PokerStars, a globally loved brand that embodies innovation and ambition, with significant growth potential in a dynamic market.

Your team The Marketing team’s mission is to establish a distinctive brand positioning for Snai, driving growth through cross-channel communication, leveraging strategic media and partnerships to maximize visibility and conversion across all touchpoints, while fostering innovation and ensuring a consistent brand experience.

Your role

As Brand & Communication Manager you will define and drive SNAI’s brand architecture strategy, ensuring clarity, consistency, and authority across all communication touchpoints. You will translate business priorities and regulatory constraints into a solid brand positioning, structured narratives, and effective communication plans. You will ensure alignment between brand identity, campaigns, and channels, working closely with internal teams and external partners. You will oversee brand and communication performance through market analysis and qualitative and quantitative insights to optimize messaging and investments. You will safeguard brand guidelines, regulatory requirements, and reputational standards.

What You’ll Do

• Support the development & delivery of the SNAI’s brand architecture long-term strategy and proposition ensuring coherence across products, channels, and audiences.
• Ensure the consistent application of brand identity, tone of voice, and visual guidelines across all touchpoints, both online and offline.
• Lead brand and integrated communication plans from concept to delivery, translating business and commercial objective into clear narratives and coordinating internal teams (content & visual, omnichannel, customer experience) and external agencies.
• Work closely with all the fellow commercial and product teams to convert commercial strategy into clear and simplified comms plans
• Monitor brand health and communication performance by delivering the marketing analysis and insights, integrating qualitative and quantitative research, and coordinating with cross-functional data analytics teams to drive investment optimisations and business decisions
• Support fellow marketing teams (including Content & Visual, Omnichannel, Sponsorship and Media Engagement) to develop specific strategies for their areas, delivering brand and communication guidelines and overseeing the execution
• Ensure full compliance with industry regulations and safeguard brand reputation in all communication activities.
• Manage external agencies and suppliers end to end, including selection and onboarding, project management, budget control, and contractual and procurement processes, ensuring compliance with internal policies and delivery standards.
• Own and manage the brand and communication budget, ensuring efficient allocation of resources, cost control, and alignment with strategic priorities.
• Lead, coach, and develop a team of talents, fostering accountability, capability growth and effective collaboration to deliver against brand and communication objectives.

What You’ll Bring

• 5+ years’ experience in marketing, brand, comm & advertising or related role
• Experience of commercial areas and high collaboration with different functions is highly beneficial
• Ability to contribute to strategic thinking and translate commercial plans into marketing executions
• Proactive and able to work independently
• Collaborative team player with excellent communication skills, able to unify different parts of the business and align them around a single plan
• Digitally savvy, proactively looking for innovation in marketing and seeking new growth opportunities
• Highly proficient in preparing reports, presentations, plans and competitor analysis including strong ability in data analysis and translation into insight
• Highly organised, structured, and accurate. Able to follow guidance in the utmost detail
• Strong understanding of brand advertising & thrive in a results-driven environment
• Knowledge of or interest in sport and betting is preferable
• Fluent in Italian and English

Why Choose Us

• Permanent contract with Hybrid Work.
• A dynamic environment within the world’s largest online gaming group.
• Opportunities for learning, growth and cross-country collaboration.
• Meal allowance.
• Supplemental Health Insurance.

Choose Us Also For

• An inclusive work culture and access to our Diversity & Inclusion initiatives.
• Well-Being Support: meditation courses, online medical services and counselling with certified coaches and psychologists.
• Learning & Development: training platforms, workshops, conferences, and our FlexiLearning program (4 hours per month dedicated to learning).
• Parental Leave Packages offering additional financial and practical support.
• Volunteering during working hours.

Much More About Us

• Have a look at our amazing blog Inside: hear directly from our employees at the following link: Inside.
• Reviews and comments from our Glassdoor and Indeed pages. Put yours!

Equal Opportunity

Flutter SEA is an Equal Opportunity Organization. Diversity and Inclusion are fundamental values for us. We welcome any candidate without distinction of age, culture, religion, ethnicity, sexual orientation, gender identity and expression.

Cosa ti offriamo

• Un ambiente dinamico ed internazionale
• Un ambiente di lavoro inclusivo e la possibilità di partecipare a tutte le nostre iniziative focalizzate su Diversità e Inclusione.

Unisciti a noi e facciamo la differenza insieme

#Snaitech#innovation#inclusion#people#talent#sustainability