Brand & Communication Manager F/H
Descrizione dell'offerta
Your Mission
As Brand & Communication Manager , you will:
Build and strengthen Mareblu’s brand equity
Increase brand awareness and consumer engagement
Lead communication strategies across both traditional and digital channels
Drive consumer-centric product innovation and renovation
Monitor performance and optimize marketing campaigns
Collaborate closely with Sales, Trade Marketing, Supply Chain, and Finance teams in a fast-paced international environment
You will be a key player in Mareblu’s growth, ensuring a strong competitive position and sustainable market success in Italy.
Key Responsibilities
Brand & Portfolio Management
Own the performance of your product portfolio
Define and execute brand and marketing strategies
Drive market share growth and competitive positioning
Lead short- and long-term innovation and renovation projects
Manage the full commercial marketing cycle, including new product development
Digital & Communication Strategy
Plan and implement digital marketing initiatives (SEO/SEM, CRM, email marketing, social media, display advertising)
Brief and manage digital and communication agencies
Review and approve content, ensuring alignment with brand objectives
Monitor KPIs and ROI, analyze campaign performance, and optimize continuously
Manage digital communication budgets and external partner relationships
Market & Consumer Insights
Track market trends and analyze consumer behavior
Identify target audiences and design campaigns that engage, inform, and motivate
Provide data-driven recommendations to support strategy
Cross-Functional Collaboration
Work closely with Marketing, Trade Marketing, Sales, Supply Chain, and Finance
Operate in an international, multi-country, fast-paced environment
Coordinate with global stakeholders on marketing initiative