Descrizione dell'offerta
Brand Pricing & Product Manager
Within the Italy National Sales Company - Brand Marketing Organization , the resource will be involved in the following main activities:
· Monthly action plans definition, with specific focus on promo, pricing and communication on all channels
· Market, industry and competitor analysis, including continuous benchmarking of competitor products, positioning and commercial activities
· Marketing plan definition for new launches (from ATL / Digital / BTL and Press)
· Product launches: marketing contract, pricing setting, discounts with trade off between margin target and market positioning pricing to reach targets
· HQ & local marketing project development and implementation
· Communication and media agencies management to drive and monitor strategy implementation, identifying opportunities and optimization areas
· Coordination of cross-functional teams, including Sales, Marketing and Dealer Network, to ensure seamless execution of projects and launches
· Monthly forecast setting for mix, channel mix, pricing, discounts, media & no media budget
Knowledge of Office tools, especially Excel
· English, at least B2 level
· Analysis
· 2/4 years expertise in product marketing role (automotive)
Within the Italy National Sales Company - Brand Marketing Organization , the resource will be involved in the following main activities:
· Monthly action plans definition, with specific focus on promo, pricing and communication on all channels
· Market, industry and competitor analysis, including continuous benchmarking of competitor products, positioning and commercial activities
· Marketing plan definition for new launches (from ATL / Digital / BTL and Press)
· Product launches: marketing contract, pricing setting, discounts with trade off between margin target and market positioning pricing to reach targets
· HQ & local marketing project development and implementation
· Communication and media agencies management to drive and monitor strategy implementation, identifying opportunities and optimization areas
· Coordination of cross-functional teams, including Sales, Marketing and Dealer Network, to ensure seamless execution of projects and launches
· Monthly forecast setting for mix, channel mix, pricing, discounts, media & no media budget
Knowledge of Office tools, especially Excel
· English, at least B2 level
· Analysis
· 2/4 years expertise in product marketing role (automotive)