Brand Activation Specialist Blackroll

The Oberalp Group is a management driven family business - a house of brands that creates high quality technical mountaineering products. We have 6 own brands Salewa, Dynafit, Pomoca, Wild Country, Evolv and LaMunt. As an exclusive partner of other brands in the sports sector we offer our entire know how in communication, sales and image building.

We are a team of more than 1000 employees in 11 countries worldwide – a group of adventurers and dreamers, mountaineers, looking for their next peak.

As a group, we have built up a reputation as a long-term exclusive partner by offering our know-how in communications, sales, and brand building for a selection of renowned international sports brands like Under Armour, Fischer, Barts, Blackroll, and others.

For the brand Blackroll, we are looking for a Brand Activation Specialist to coordinate B2C and B2B events, drive sports marketing partnerships and lead product education activities.

This role is focused on increasing brand awareness and product adoption through hands‑on experiences, including training sessions with customers and healthcare professionals, as well as partnerships with gyms and other organizations aligned with the Blackroll ecosystem. The position requires strong engagement with partners and end consumers by delivering product training sessions and representing the brand in the field.

Tasks & Responsibilities

Planning, execution and reporting of the annual sports marketing and event calendar (B2C and B2B)

Organization and on‑field management of brand activations, events, workshops and demo sessions

Delivery of product education and training sessions to retailers, gyms and health professionals

Development and adaptation of marketing materials and training tools in line with brand guidelines

Controlling and reporting of the marketing and event budgets

Collaboration with internal stakeholders and external partners to ensure effective execution of activations and training programs

Support seasonal campaigns through field activities and experiential marketing initiatives

Collection and sharing of feedback and insights from the field to improve product positioning and training effectiveness

Ensure strong brand representation across all physical touchpoints and partner interactions

Profile

Bachelor’s degree in Marketing, Sports Management, Physical Education, or a related field

2+ years of experience in sports marketing, event management, club/gym trainer/coach

Solid understanding of the sports and wellness industry; interest in fitness, recovery, and performance is a must

Hands‑on experience in organizing and executing events, activations, and product demonstrations (B2C and B2B)

Strong presentation and public speaking skills, with experience in delivering product training sessions

Good English skills; German is a plus

A people person with strong interpersonal and relationship‑building skills

Proactive, hands‑on attitude with the ability to work independently and on the field

Comfortable with multitasking in a dynamic, fast‑paced environment and managing multiple projects simultaneously

Willingness to travel frequently for events, trainings, and partner visits

Organizational skills with attention to detail and problem‑solving mindset

Workplace Bolzano or Milano, IT

Annual Gross Base Salary Range 28.000€ - 34.000€ + additional target bonus of 5-10% of base salary

Compensation for this role is based on skills, experience, qualifications, and job-related responsibilities. We are committed to fair and equitable compensation practices. Pay decisions are made consistently across comparable roles and career levels, supporting our commitment to equal pay for substantially similar work.

If your experience and capabilities exceed the requirements outlined in the job description, we encourage you to apply. We are open to discussing a compensation package that appropriately reflects the value you can bring to the role.

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