Bitcoin e-commerce co-founder

Hi, I’m Massimo, founder and CEO of Offdigit.

At Offdigit, we build products that do more than just work technically. We care about how they shape culture, behaviour, and the way people think about the world.

I am now working on a new Bitcoin related project connected to e-commerce. The goal is to explore how Bitcoin can move from being a niche topic to something that is part of everyday life, through what people buy, use, and support online, often expressed through fashion and lifestyle products. The concept is already in motion, but we are intentionally keeping the details private for now. We will define the final shape of the project together.

Who we’re looking for

I’m looking for a true co-founder to build this project with me from the ground up.

You:

• have a strong entrepreneurial mindset and want to own something, not just execute tasks
• understand how to build and grow an e-commerce business (from zero, not only in a corporate environment)
• experience with fashion, streetwear, or other lifestyle brands is a plus, but not mandatory
• are already interested in Bitcoin and its culture, or you feel a strong pull toward it and are ready to go deep
• are comfortable working with uncertainty, making hypotheses, and testing them quickly with real users and real numbers

You do not need to be a developer or a designer, but you need to understand product, customers, brand, and economics well enough to make informed decisions and challenge assumptions.

What you’ll be doing

• Shape the vision and positioning of the project together with me, turning a high level idea into a concrete value proposition.
• Help define what we sell - starting from apparel and lifestyle products - to whom, and why they should care.
• Lead the e-commerce side: platform choice, store setup, analytics, funnels, and optimisation.
• Design and run experiments to test demand, pricing, and messaging with minimum waste of time and budget.
• Explore and activate communities in the Bitcoin world and in adjacent spaces (events, creators, forums, meetups).
• Set up and refine the basic operating system of the project: logistics partners, customer support approach, simple processes and tools.
• Contribute to fundraising and strategic partnerships once we have validated the direction and are ready to scale.

Why this project?

If you believe Bitcoin is more than a price chart and that it will shape culture in the long term, this project is an opportunity to work at that intersection in a very practical way: where money, culture, and what people choose to wear and use every day meet.

This is a real co-founder role. We will incorporate the company together and build it from zero. Equity will be a central part of your compensation from the beginning. Any cash component will depend on the company’s stage and ability to pay (revenue, profitability, or external funding) and will be defined together as we progress.

We are based in Treviso (Italy), but I am open to working with someone based elsewhere, as long as we can collaborate closely and meet in person when it really matters.

How to apply

If this speaks to you in a way that feels more like “I have to be part of this” than simple curiosity, I want to hear from you.

Send an email with the subject “Bitcoin e-commerce co-founder” to We will consider only applications sent by email.

Your message should include:

• a brief introduction about who you are and what you have built so far
• links to brands, projects, or campaigns you have worked on, especially in e-commerce
• a few lines on your relationship with Bitcoin today and how you imagine its role in the next 10 years
• anything else that helps me understand how you think and what you care about

Please apply only if you feel a genuine interest in the project and in Bitcoin. Generic or copy-paste applications that do not show real motivation will not be considered.