B2B Demand Generation Marketing Manager (Italy)

B2B Demand Generation Marketing Manager (Italy)

Report to : CEO and Founder

Location : Milan — hybrid

Contract : Full-time, permanent

Role mission: Build Futurely’s inbound demand engine in Italy from the ground up, testing and scaling acquisition channels to generate qualified opportunities among HR leaders in mid-market and enterprise companies.

Who We Are

Under the hood, Futurely runs on frontier-level AI—inside and out—built by founders from MIT, McKinsey, and Amazon; the company was incubated at Harvard, and our founder is a Forbes 30 Under 30.Futurely is where bold technology meets a social mission. We partner with companies to reach young people at scale—already guiding 10,000+ students every year to make confident, ambitious choices. Why it matters: fear of “choosing wrong” is holding a generation back. We’re here to give back and change that trajectory.

What you’ll own

• Demand generation & experimentation: build and test inbound acquisition channels from scratch (LinkedIn Ads, content, webinars, events, partnerships), working with Sales and leadership to refine messaging and generate qualified opportunities.
• Inbound demand generation: own inbound B2B lead and opportunity generation; design, execute, and optimize campaigns that consistently generate qualified leads and sales opportunities for mid-market and enterprise accounts.
• Marketing performance & forecasting: own quarterly marketing targets, funnel performance, and pipeline contribution; ensure accurate tracking, attribution, and reporting in HubSpot.
• Performance marketing & optimization: manage and scale paid, organic, content, and event-driven acquisition channels; continuously test, measure, and improve CAC, CPL, and conversion rates.
• Marketing operations & automation: own marketing automation, CRM processes, and data quality; leverage AI tools and automations to improve targeting, personalization, and execution efficiency.

What success looks like

• First 3 months: tracking setup, ICP alignment with Sales, launch of 2–3 acquisition channels, first inbound opportunities
• 6 months: 2–3 qualified inbound opportunities per month and two validated channels
• 9 months: 3–4 opportunities per month and first inbound deals closed
• 12 months: 4–6 qualified opportunities per month with sustainable CAC (target LTV/CAC > 3)

Ideal profile

• 3–6 years of experience in B2B demand generation, growth, or performance marketing.
• Proven track record in generating inbound opportunities and contributing to pipeline growth in a B2B environment.
• Experience marketing to HR tech, B2B SaaS, or employee benefits buyers within companies of 500–50,000 employees (mid-market + enterprise).
• Strong hands-on experience with performance marketing, funnel analytics, and attribution models.
• Advanced proficiency with HubSpot and modern B2B marketing stacks.
• Solid understanding of marketing automations and AI tools, with practical experience applying them.
• Highly analytical mindset with strong ownership of metrics (CAC, ROI, conversion rates).

What We Offer

• Competitive compensation: competitive base salary + OTE depending on the experience (with uncapped accelerators) + % EBITDA as Bonus (because we are all entrepreneurs)