Area Sales Manager (Italy and South East Europe)

Job Description

Area Sales Manager (Italy and mainly but not limited to South East Europe)

Location:  Remote / Field-based (Home Office in Italy preferred)

Brands:  RIEDEL Group – RIEDEL, SPIEGELAU & NACHTMANN

Reports to:  CEO 

Languages:  First language Italian and fluent in English (mandatory); additional languages an advantage

Employment Type:  Full-time

About Us

RIEDEL GROUP - Leading crystal brands in the Wine and Tabletop Industry is seeking for its Regional Sales Director. Our team of international professionals shares a passion for sensory perfection and premium hospitality.

Position Summary

We are seeking an experienced and passionate Area Sales Manager  to drive growth across Italy and South East Europe . The successful candidate will represent the RSN brands in the assigned territory, managing distributors, key accounts, and on- and off-premise customers. This role requires proactive sales leadership, strong presentation skills, and the ability to conduct educational tastings.

Key Responsibilities

• Develop and execute the regional sales strategy in alignment with company objectives.
• Maintain and expand relationships with distributors, wholesalers, and key accounts.
• Organize and host consumer and trade tastings, ensuring brand presentation and education standards are met.
• Monitor and manage distributors in your territory.
• Represent the brand at trade fairs and industry events.
• Be aware of and report trends and activities etc in the markets.
• Ensure all activities and initiatives are aligned with corporate philosophy and legal compliance of each country.

Qualifications

• Minimum 5 – 10 years of sales experience in the wine, spirits, luxury goods, or premium consumer products industries.
• Proven track record in distributor and key account management.
• Excellent communication and presentation skills; confident public speaker.
• Strong organizational and reporting skills, self-motivated, and independent.
• Willingness to travel extensively across assigned markets (140+ days per year as per company standard).
• Proficiency in CRM tools and Microsoft Office.
• First language Italian and fluent in English (mandatory). Additional languages are an advantage.

What We Offer

• Competitive salary plus commission structure based on sales performance.
• Company car and travel expense reimbursement according to RTM policy.
• Extensive product and brand training.
• A dynamic international environment within a heritage company known for innovation and design.
• The opportunity to represent world-leading brands in the premium wine and spirits segment.

To Apply:

• Please send your English CV and cover letter or an application video outlining your motivation and relevant experience to with the subject line “Area Sales Manager – Italy & South East Europe” and quoting ref CS/SMcG/ItalySEE