Area Sales Manager

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• Develop and execute regional business plans to achieve order intake and profitability targets.
• Map and manage the full customer journey—from early awareness and solution exploration to purchasing decision and after-sales support.
• Use CRM tools to manage the full sales process: from lead capture and opportunity qualification to forecasting and deal closure.
• Proactively build and manage a robust sales pipeline through structured prospecting, market intelligence, and early engagement with potential customers.
• Work closely with marketing, technical teams and GEA regional offices to implement route-to-market action plans
• Improve gross margin development through strategic pricing, value-based selling, and technical differentiation.
• Support application and product development projects by sharing customer insights and market trends.
• Coordinate internally with technical, project management, and product teams to ensure seamless handover and execution.

Your Profile / Qualifications

• At least 10 years’ experience in international B2B sales, preferably in food processing plants, food machinery, or industrial automation.
• Strong application and process knowledge, with the ability to handle complex technical sales situations and multi-stakeholder engagements.
• Proven ability to build and manage a sales pipeline, qualify leads effectively, and convert prospects into long-term customers.
• Deep understanding of customer buying behavior and ability to tailor approaches across various stages of the customer journey.
• Strategic thinker with solid business acumen, negotiation skills, and experience in developing and executing go-to-market strategies.
• Demonstrated ability to manage agent networks, key accounts, and internal cross-functional teams.
• Fluent in English (spoken and written); proficiency in an additional language is preferred.