Area Manager – New Automotive Brand Launch

Who We’re Looking For

We’re seeking a hands-on, results-driven professional to take ownership of dealer network development and performance across a defined territory (Northern or Southern Italy). You’ll be the brand’s front line in the field – opening new dealerships, driving commercial results, and ensuring consistent retail execution. This role is ideal for someone who thrives on the road, builds strong relationships, and understands what it takes to scale a network from the ground up.

What You’ll Actually Do

• launch and develop dealerships in your territory, ensuring full alignment with brand standards and commercial goals.
• Drive sales growth by working closely with dealers to hit volume targets, track KPIs, and activate improvement plans.
• Work in close synergy with marketing, CRM, and after-sales teams to boost showroom performance and customer retention.
• Ensure that retail environments reflect the brand identity and deliver exceptional customer experiences.
• Coach and support dealers with best practices, performance incentives, and field visits, acting as both a partner and a challenger.
• Provide structured reporting and insights to HQ – with market feedback, KPI analysis, and tactical recommendations.
• Support local execution of product launches, digital/CRM initiatives, and retail marketing campaigns.

Qualifications

• You have solid experience as an Area Manager, Zone Manager, or Field Sales Leader in the automotive sector, ideally with exposure to both established and emerging brands.
• You understand dealer operations end-to-end: from showroom flow to aftersales, from lead management to delivery.
• You’re highly analytical and data-driven, but also know how to make fast, pragmatic decisions on the field.
• You’re a strong communicator and relationship-builder, able to motivate, challenge, and support dealer teams.
• You’re fluent in Italian and English – both spoken and written.
• You’re willing and able to travel frequently within your territory – you feel at home on the road.
• You thrive in a fast-paced, agile, entrepreneurial environment, where priorities shift quickly and impact is immediate.

What We Offer:

• Attractive base salary plus performance bonus, plus company car or allowance device support.
• A unique opportunity to shape a new brand’s presence in the Italian market, with direct visibility to senior leadership.
• A cross-functional, collaborative culture that values initiative, performance, and smart execution.

Preferred location: Milan / Rome / Naples – with nationwide travel as needed.

About the Company

Chery Motors

Since founded, Chery has always taken adhering to technology-driven strategy, creating a vehicle brand with international competitiveness and influence as its corporate vision. Relying on the constant pursuit of technological innovation, Chery has become the first passenger vehicle enterprise in China to master the core technology of engine, gearbox, chassis, platform and new energy, and the first one in China to export vehicle, CKD parts, engine and vehicle manufacturing technology and equipment to overseas market.

Chery has always focused on developing domestic and international markets. Chery has continuously deepened its globalization through the implementation of product strategy, localization strategy and talent strategy. After more than 20 years of development, Chery’s sales and services network covers more than 80 countries and regions and has won the trust of 11 million consumers worldwide.

Lepas Brand

Lepas is a new brand built by Chery Group. It will operate individually from other brands of Chery Group. Its business scope covers the R&D, production and sales of passenger cars.