Area Director of Sales

Area Director of Sales

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Raines Co. - Your Future is Now!

Ready to lead, inspire, and make a serious impact (while having a little fun along the way)? We’re on the hunt for a powerhouse Area Director of Sales and Marketing to oversee a portfolio of hotels to drive performance, and champion unforgettable guest experiences. If you thrive in a fast-paced environment, can influence marketing while driving revenue strategies all while sharing a positive vibe on a daily basis — all before your second cup of coffee — we want to meet you! Join us and help shape the future of hospitality — one incredible stay at a time. Established in 1988 as a family-owned business, we have grown into a fully integrated development, management, and investment company that develops, operates, and owns the world’s leading hotel brands as well as boutique hotels. Raines has maintained a family‑oriented culture that believes in building relationships with our associates, with our partners and within the communities where we operate. We offer comprehensive Medical/Dental/Vision benefits, 401K, a generous PTO program, and the opportunity to join a winning culture recognized for rewarding our best with opportunities to advance their career within the company.

Job Summary

The Area Director of Sales and Marketing position oversees multiple hotels. The Area Director of Sales and Marketing will actively sell, conduct site visits, and provide exceptional service to internal and external guests, and ensure the hotel staff is knowledgeable about all sales programs and key accounts. This position will work in conjunction with the Regional Director of Sales and Marketing.

Essential Job Functions

• Maintain high standards of personal appearance and grooming, which include wearing the proper uniform and nametag when working
• Approach all encounters with guests and employees in an attentive, friendly, courteous, and service‑oriented manner
• Maintain regular attendance in compliance with Raines Co. standards, as required by scheduling, which will vary according to the needs of the hotel.
• Communicate concerns and provide assistance where needed to promote a positive and healthy work environment(s).
• Work with the team to produce sales department reports on a timely basis and analyze short‑term fluctuations and direct selling activities to maximize revenues.
• Utilize the various tools and resources provided by the brand and management company to carry out sales and marketing initiatives to drive overall revenues of the hotel to meet budgeted goals.
• Must be effective in handling problems in the workplace, including anticipating, preventing, identifying, and solving problems, as necessary.
• Must be able to work well in stressful, high‑pressure situations including the ability to handle guest complaints and disputes and resolve them to satisfactory results.
• Must have the ability to assimilate complex information, data, etc. from various sources and consider, adjust, or modify to meet the constraints of the need.
• Must be effective at listening to, understanding, and clarifying concerns and issues raised by team members and guests.
• Coordinate through General Managers to provide proper training for sales team members to develop each in their positions.
• Review weekly sales calendars with team members to ensure that they are pacing to meeting monthly sales expectations.
• Oversee the completion of accurate and complete monthly Sales Dashboard month end reports by the due dates (typically 5th business day of following month) for each hotel.
• Ensure that weekly/monthly the sales team members are pacing to complete their monthly required HP sales activities.
• Maintain and promote a teamwork environment with effective and clear communication amongst co‑workers and leadership at and above property levels.
• Ensure best client service is being made available through communication amongst the team, cross training within the department and appropriate office coverage.
• Works with sales managers to ensure understanding of sales strategy and effective implementation of this strategy for the segments.
• Works with management team to create and implement a sales plan (i.e. 30‑60‑90‑day plan). Follow and track company cross‑sell procedures.
• Assists with the development and implementation of promotions, both internal and external.
• Updating and owning the sales strategy & sales plan with the General Manager(s).
• Provides positive and aggressive leadership to ensure maximum revenue potential (e.g., sets example with personal booking goals).
• Use company‑wide tools, systems and applications without exception
• Leads on‑property sales functions to build long‑term, value‑based customer relationships that enable achievement of hotel sales objectives.
• Participates in sales calls with members of sales team to acquire new business and/or close on business.
• Maintain organized and accurate filing system on all accounts, including complete file on each active prospective or buying account, and trace file for future activities.
• Maintain regular attendance in compliance with service standards, as required by scheduling, which will vary according to the needs of the hotel.
• Comply with standards and regulations to encourage safe and efficient hotel operations
• Keep immediate supervisor informed of all matters requiring their attention.
• Correspond with prospects and clients and answer any questions about the hotel’s venue options, rates, room types, packages or promotions.
• Recruit, retain, train and discipline sales team members as required.

Experience and Education

• Two years’ experience as a Director of Sales and Marketing or Senior Sales Manager
• Proven track record of driving revenue and exceeding goals
• Experience with social media and marketing
• Ability to lead sales, revenue and marketing team
• Knowledge of competitive market trends and pricing strategies
• Experience with various hotel types to include full service, lifestyle and resorts
• Proficient in Delphi FDC, Microsoft 365 and brand specific applications
• Bachelor's degree in Business Administration, Marketing, or related major preferred

Travel

Up to 100% travel requirement. Must possess a valid driver's license and the ability to travel frequently and occasionally fill in as interim Director of Sales with minimal notice.

Equal Opportunity Employer

Raines is proud to be an Equal Opportunity Employer. We are an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

This description is a summary of primary responsibilities and qualifications. The job description is not intended to include all duties or qualifications that may be required now or in the future. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Pre‑employment background check required.

EEO/D/V

Application Tips: We encourage job seekers to protect themselves from email and recruiting scams. Please note: 1) We do not accept applications via email or fax; 2) We never ask for money as part of the application process; 3) We only contact job applicants from approved email domains.

Seniority level

Director

Employment type

Full‑time

Job function

Sales and Business Development

Industries

Hospitality

Location and Salary

Waco, TX $350,000.00-$400,000.00

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