App Analytics Lead

Experteer Overview

In this role, you will lead the mobile app analytics for Prada Group's B2C and B2B ecosystems, driving insights to optimize engagement, retention, and business impact. You’ll design and evolve dashboards to track acquisition, engagement, retention, and conversion, and translate data into actionable recommendations across cross‑functional teams. You will guide A/B testing, ensure robust analytics tool governance, and promote a data‑driven culture. This is an opportunity to shape how data informs decision‑making in a fast‑paced, international luxury brand environment.

Retribuzione / Benefits

• Own and lead app performance measurement for B2C and B2B mobile experiences with clear, business‑relevant KPIs
• Design and evolve dashboards and reporting frameworks to monitor acquisition, engagement, retention, and conversion
• Perform deep‑dive analyses to identify behavioral patterns, performance drivers, and optimization opportunities across user segments
• Collaborate with Product, UX, Marketing, CRM, and Tech teams to translate data into actionable recommendations
• Lead and support A/B testing and experimentation strategies to improve user experience and business outcomes
• Ensure best‑in‑class implementation and governance of mobile analytics tools (SDKs, event tracking, attribution)
• Define and promote analytics best practices across teams to foster a data‑driven culture
• Act as a trusted analytics partner for stakeholders, tailoring insights for both B2C and B2B audiences

Responsabilità

• 6+ years of proven experience in mobile app analytics
• Hands‑on expertise with analytics tools (Firebase, Adobe Analytics, Adjust, AppsFlyer, Amplitude or similar)
• Strong KPI definition and performance monitoring skills
• Experience with dashboards and data visualization tools (Power BI, Looker, Tableau, QlikSense)
• Experience with B2C and B2B funnels and metrics
• Experience with experimentation frameworks and A/B testing methodologies
• Strong analytical mindset and ability to communicate insights to non‑technical stakeholders
• Ability to work in a fast‑paced, international environment with multiple projects
• Proficiency in English and Italian