Amazon Retail Media Activation Manager EMEA

Position Title: Amazon EU Retail Media Activation Manager

Location: Vimercate or Monvalle, Italy

Hybrid: 2 days in the office, 3 days remote

Employment: 9 month maternity cover - Full Time

Come Make the World With Us

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of 53,000+ professionals in 60 countries who are making their mark on some of the world’s most beloved brands, including DEWALT, FACOM, STANLEY, BLACK+DECKER and more.

Job Overview

As the Amazon EU Retail Media Activation Manager at Stanley Black&Decker, you’ll be part of EMEA-ANZ eCommerce team located across the region, reporting directly to the Marketing Director. You’ll be responsible for both building the media strategy and executing advertising campaigns in collaboration with the media agency to drive sales and increase brand visibility on Amazon’s retail platform. You will work closely with internal teams and external partners to optimize advertising spend, manage budgets, oversee campaign planning and execution, analyze campaign performance and success, and identify opportunities for growth. This role requires a deep understanding of Amazon’s advertising ecosystem, strong analytical skills, and the ability to thrive in a fast-paced environment.

What You’ll Do

• Own and fully manage in total autonomy the relationship with the media agency and Amazon Ads, become the main Stanley Black&Decker Point of Contact.
• Define the key media strategic pillars and objectives for each brand and market.
• Develop and execute the paid media strategy: in collaboration with the media agency, Amazon Ads and the local e-trade marketing team, develop and execute the paid media strategies at brand & market levels, as well as for the strategic levers (Sponsor Ads and DSP – Demand-Side-Platform) for each brand.
• Define the media budget: work on the overall budget allocation (brand, market, strategic levers), allocate the right resources at the right place depending on future growth and to ensure maximum Return On Investment (Ads spends vs. Ads sales), and campaign improvements.
• Implementing comprehensive advertising strategies to promote our products and brands on Amazon’s retail platform.
• Collaborating with the etrade Marketing Managers to ensure that the EU media strategy is implemented correctly and effectively in local markets. Ensuring our products and offers are effectively brought to life.
• Supporting each local market with the media activation. Identifying and leveraging cross-zone synergies.
• Evaluating and providing operational recommendations aligned with the local market’s needs.
• Monitoring campaign performance metrics, such as click-through rates, conversion rates, and advertising spend, to identify areas for improvement.
• Conducting thorough keyword research and audience analysis to optimize campaign targeting and drive maximum ROI.
• Providing regular reports and insights to stakeholders, highlighting key trends, successes, and opportunities for optimization.
• Defining and driving adherence to end-to-end campaign success measurement framework.
• Collaborate with cross-functional teams to align advertising efforts with overall business objectives.

You’re the Right Fit If

• Hold a university degree (Bachelor or Master’s) in marketing, advertising, business, or related field.
• 3 + Experience in Digital Marketing, Analytics, Campaign Management with a focus on digital innovation.
• Understanding of the media marketplace dynamics, especially within Amazon, and a background in Search, Display, Programmatic and Social advertising.
• Proficiency in advertising analytics tools (e.g. : Amazon Advertising Console, Excel) and experience with data visualization tools (e.g. : Power BI) preferred.
• Proven experience managing advertising campaigns on Amazon’s retail platform, with a strong understanding of Amazon Advertising products (e.g., Sponsored Products, Sponsored Brands, Amazon DSP).
• Excellent communication, presentation, and interpersonal skills, with the ability to collaborate effectively with internal and external stakeholders.
• Excel in collaborative and cross-functional work within a global organization.
• Fluent in business English.

Who You Are

• A doer mentality couple with the drive to get things done under time pressure.
• Team spirit & strong interpersonal skills.
• Analytical & perfectionist tendencies.
• A robust sense of ownership and the ability to manage multiple projects simultaneously while keeping focus on the key priorities.
• A taste for challenge.

What’s more, you’ll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. We’re more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We’re visionaries and innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in. Join us!

We Don’t Just Build The World, We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are

We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.

Global Benefits & Perks

You’ll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire.

What You’ll Also Get

Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.

Learning & Development

Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the‑art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture

We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.

Purpose-Driven Company

You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.

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