AMAZON MARKETING SPECIALIST

Job Responsibilities
Are you an Amazon marketing expert with a passion for driving sales and optimizing online visibility? Do you thrive in a global environment, ready to make a significant impact across multiple brands and markets? If so, we want you to join our dynamic Global Paid Media Team!
As our Amazon Marketing Specialist, you'll be a key player in maximizing the visibility and conversion rates of products for four of our renowned Group brands: De’Longhi, Kenwood, Braun, and Nutribullet. Reporting to the Head of Paid Media, you'll be part of a team dedicated to innovation and excellence in the Amazon ecosystem.
Your mission? This pivotal role is about end-to-end management of our Amazon product catalog, ensuring optimal visibility, conversion, and customer engagement. You'll drive Amazon sales performance through expert e-merchandising and continuous optimization.
Main Responsibilities:
Product Page Management

• Take ownership of creating, curating, and optimizing all Amazon product pages (listings), including compelling titles, engaging bullet points, detailed product descriptions, rich A+ content, and strategic search terms;
  

E-Merchandising Strategist

• Develop and execute a comprehensive e-merchandising strategy for Amazon, focusing on product variations, cross-sells, upsells, and bundles to maximize sales and average order value;
  

Visual Storytelling

• Lead the selection, development, and optimization of all product imagery and video (power images, lifestyle shots, infographics) to enhance visual appeal and effectively convey product benefits;
  

Listing Innovator

• Continuously monitor and evolve product listings based on performance insights, customer feedback, and competitive analysis. Implement A/B testing strategies to optimize various elements of product pages for peak performance;
  

Keyword Research

• Perform ongoing keyword research to ensure product listings are optimized for relevant search terms and maximum discoverability within Amazon;
  

Competitive Analysis

• Monitor competitor activities and market trends on Amazon to identify new opportunities and maintain a competitive edge;
  

Collaborative Partner

• Work closely with the marketing, sales, and product development teams to ensure alignment of product messaging and promotional activities;
  

Amazon Best Practices

• Stay up-to-date with Amazon's evolving algorithms, policies, and best practices to ensure compliance and maximize performance.
  

Job Profile
Qualifications:

• Solid understanding of E-Merchandising strategies, principles and best practices
• Proven knowledge and understanding of Amazon’s ecosystem
• Experience with keyword research tools and Amazon advertising platforms (e.g., Amazon Ads) is a plus
  

Skills:

• Analytical approach: proficiency in data analysis and data-driven decision-making
• Communication skills: fluent written and verbal English communication skills
• Organizational ability: strong attention to detail and organizational skills
• Interpersonal skills: Ability to thrive in a fast-paced, dynamic environment
• Passion for professional growth and lifelong learning: proactivity and a curious mindset
  

Benefits:

• Dynamic Environment: Work in a fast-paced and challenging environment
• Impactful Work: Make a real difference in the quality of products that millions of people use every day
• Competitive Salary: Be rewarded for your expertise and dedication
• Growth Opportunities: Develop your career within a leading global company
• Wellbeing initiatives (engagement survey, welfare program, company restaurant, health insurance)
• Work-life balance (flexible work hours, smart working)
• Partnerships and shopping programs (special price for company products, external partnerships & discounts, smart lockers)
  

We are an Equal Opportunity Employer, we reject and condemn any form of discrimination including discrimination based on age, gender, sexual orientation, health, race, nationality, cultural background, political opinions and religious beliefs, and membership of associations and trade unions. #J-18808-Ljbffr