Amazon EU Retail Media Activation Manager H/F

Location : Lyon, Barcelona, Milan or London

Start date : ASAP

Contract : Permanent

Come Make the World With Us

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The WorldTM. Sound like you? Join our top-notch team of 53,000+ professionals in 60 countries who are making their mark on some of the world’s most beloved brands, including DEWALT, FACOM, STANLEY, BLACK+DECKER and more.

Job Overview

As the Amazon EU Retail Media Activation Manager at Stanley Black&Decker, you’ll be part of EMEA-ANZ eCommerce team located across the region, reporting directly to the Marketing Director.

You’ll be responsible for both building the media strategy and executing advertising campaigns in collaboration with the media agency to drive sales and increase brand visibility on Amazon’s retail platform.

You will work closely with internal teams and external partners to optimize advertising spend, manage budgets, oversee campaign planning and execution, analyze campaign performance and success, and identify opportunities for growth.

This role requires a deep understanding of Amazon’s advertising ecosystem, strong analytical skills, and the ability to thrive in a fast-paced environment.

What You’ll Do

• Owning and fully managing with total autonomy the relationship with the media agency and Amazon Ads, become the main Stanley Black&Decker Point of Contact.
• Defining the key media strategic pillars and objectives for each brand and market.
• Developing and executing the paid media strategy: in collaboration with the media agency, Amazon Ads and the local e-trade marketing team, develop and execute the paid media strategies at brand & market levels, as well as for the strategic levers (Sponsor Ads and DSP – Demand-Side-Platform) for each brand.
• Defining the media budget: work on the overall budget allocation (brand, market, strategic levers), allocate the right resources at the right place depending on future growth and to ensure maximum Return On Investment (Ads spends vs. Ads sales), and campaign improvements.
• Implementing comprehensive advertising strategies to promote our products and brands on Amazon’s retail platform.
• Collaborating with the etrade Marketing Managers to ensure that the EU media strategy is implemented correctly and effectively in local markets. Ensuring our products and offers are effectively brought to life.

Who You Are

• Hold a university degree (Bachelor or Master’s) in marketing, advertising, business, or related field.
• Experience in Digital Marketing, Analytics, Campaign Management with a focus on digital innovation.
• Understanding of the media marketplace dynamics, especially within Amazon, and a background in Search, Display, Programmatic and Social advertising.
• Proficiency in advertising analytics tools (e.g. : Amazon Advertising Console, Excel) and experience with data visualization tools (e.g. : Power BI) preferred.
• Excellent communication, presentation, and interpersonal skills, with the ability to collaborate effectively with internal and external stakeholders.
• Excel in collaborative and cross-functional work within a global organization.
• Fluent in business English.

What You’ll Receive

• A fixed salary between €40,000 and €55,000 plus profit-sharing,
• Health and retirement insurance, Employee savings plan, Works Council (CSE), Meal plan,
• A personalized onboarding program with a welcome video and product and professional training,
• A flexible and constantly evolving work environment where opportunities to grow are frequent.

How You’ll Feel

We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:

• Grow: Be part of our global company with 20+ brands, allowing you to grow and develop your skills along multiple career paths.
• Learn: Access a wealth of learning resources, including full access to the LinkedIn Learning platform.
• Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for diversity, equity, and inclusion.
• Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.

Additionally, you’ll experience the pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. We’re more than just the #1 tools and storage company; we also have a leading presence in engineered fastening. We’re visionaries and industry 4.0 innovators. As successful as we’ve been in the past, we recognize that we have much further to go. That’s where you come in. Join us!

All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic.