Experteer Italy · Cusano Milanino, Lombardia, Italia ·


Descrizione dell'offerta

In this senior role, you shape and execute AstraZeneca’s AI and Digital Health strategy across brands and customer journeys, turning business needs into deployable solutions. You will lead cross-functional squads to deliver high-impact use cases within omnichannel ecosystems, ensuring compliant-by-design operations and measurable outcomes. You’ll standardize data, drive personalization, and enable AI fluency while collaborating with global and local teams. This position offers the chance to influence patient experiences and business performance at scale in a regulated industry. annual target bonus salary with base + incentives permanent contract opportunity to impact patient outcomes Co-lead AI and Digital Health roadmap execution aligned with strategic priorities Oversee end-to-end delivery of prioritized AI and Digital Health use cases from ideation to scale Translate business needs into AI- and Digital Health-enabled solutions with cross-functional coordination Drive integration of AI and Digital Health solutions into key customer journeys and omnichannel ecosystems Govern digital assets to ensure performance, UX, accessibility and brand consistency Enable data standardisation across web, social and CRM for unified measurement Support personalization strategies across CRM and digital platforms Lead cross-functional squads spanning Marketing, Medical, Market Access, External Communications, IT and Customer Engagement Monitor performance via KPIs and ROI, acting on insights Coach and mentor managers and designers to build AI fluency and digital capabilities Collaborate with global teams to localize solutions and scale successful approaches Ensure compliance-by-design across AI initiatives in partnership with Legal, Compliance and Medical 5-8+ years in Digital, Digital Marketing, AI or Digital Health in regulated industries Proven track record delivering digital/AI projects at scale Experience in web and social media projects, SEO & GEO strategy, digital media buying Strong understanding of CRM, CMS, new channels, analytics and personalization tools Experience with AI use cases (LLMs, RAG, automation, AI agents, classification, recommendation systems) Ability to identify and prioritize high-impact AI use cases and build ROI-driven business cases Solid knowledge of data governance, privacy and compliance Strong program and stakeholder management Experience coordinating cross-functional teams and external vendors Execution excellence and delivery mindset In this senior role, you shape and execute AstraZeneca’s AI and Digital Health strategy across brands and customer journeys, turning busines…

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