Descrizione dell'offerta
In this senior role, you shape and execute AstraZeneca’s AI and Digital Health strategy across brands and customer journeys, turning business needs into deployable solutions. You will lead cross-functional squads to deliver high-impact use cases within omnichannel ecosystems, ensuring compliant-by-design operations and measurable outcomes. You’ll standardize data, drive personalization, and enable AI fluency while collaborating with global and local teams. This position offers the chance to influence patient experiences and business performance at scale in a regulated industry.
annual target bonus
salary with base + incentives
permanent contract
opportunity to impact patient outcomes
Co-lead AI and Digital Health roadmap execution aligned with strategic priorities
Oversee end-to-end delivery of prioritized AI and Digital Health use cases from ideation to scale
Translate business needs into AI- and Digital Health-enabled solutions with cross-functional coordination
Drive integration of AI and Digital Health solutions into key customer journeys and omnichannel ecosystems
Govern digital assets to ensure performance, UX, accessibility and brand consistency
Enable data standardisation across web, social and CRM for unified measurement
Support personalization strategies across CRM and digital platforms
Lead cross-functional squads spanning Marketing, Medical, Market Access, External Communications, IT and Customer Engagement
Monitor performance via KPIs and ROI, acting on insights
Coach and mentor managers and designers to build AI fluency and digital capabilities
Collaborate with global teams to localize solutions and scale successful approaches
Ensure compliance-by-design across AI initiatives in partnership with Legal, Compliance and Medical
5-8+ years in Digital, Digital Marketing, AI or Digital Health in regulated industries
Proven track record delivering digital/AI projects at scale
Experience in web and social media projects, SEO & GEO strategy, digital media buying
Strong understanding of CRM, CMS, new channels, analytics and personalization tools
Experience with AI use cases (LLMs, RAG, automation, AI agents, classification, recommendation systems)
Ability to identify and prioritize high-impact AI use cases and build ROI-driven business cases
Solid knowledge of data governance, privacy and compliance
Strong program and stakeholder management
Experience coordinating cross-functional teams and external vendors
Execution excellence and delivery mindset
In this senior role, you shape and execute AstraZeneca’s AI and Digital Health strategy across brands and customer journeys, turning busines…
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Candidatura e Ritorno (in fondo)
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