AI & ML Engineer

About us

KIWI is not just a company, it's a revolution. Since 2019, we have been passionately committed to creating innovative solutions that improve people's lives, helping as many smokers as possible quit smoking. With our headquarters in Croatia and a rapidly expanding international presence, our goal is to become the reference brand in Europe and a global benchmark in the e-cigarette industry.

Our products combine cutting-edge design, innovative technology and a strong commitment to sustainability, proving that changing the world is possible, one step at a time.

KIWI is looking for an AI & ML Engineer to join its international team.

The role

The AI & ML Engineer will have a cross-functional mandate across the entire organization: auditing internal processes, identifying where automation and AI generate real value, and implementing concrete solutions — regardless of department. This is not an execution role. It is a role that requires the ability to ask the right questions, map repetitive workflows, propose where to intervene, and then build and deploy solutions that get adopted.

Work location: Buje, Croatia, at the company's HQ

Key Responsibilities

Process Audit & Prioritization

• Map workflows across all departments — HR, operations, finance, marketing, product — to identify repetitive, low-value tasks suitable for automation
• Define and maintain a prioritized backlog of AI and automation opportunities, ranked by effort and business impact
• Translate operational inefficiencies into actionable technical briefs

AI Implementation & Automation

• Design, build and deploy automation pipelines for HR and operations processes — onboarding, contract management, internal reporting
• Integrate LLM APIs and AI-powered tools into real workflows across marketing, operations and product teams
• Ensure solutions are robust, maintainable and actually used — adoption is the success metric, not deployment

Data & Consumer Intelligence

• Build models and dashboards to analyze consumer data across four international markets — sales by channel, survey results, purchase behavior
• Support the product and R&D team with data-driven insights to improve decision-making on portfolio and innovation
• Develop automated reporting tools that replace manual data extraction and aggregation

AI Enablement & Team Training

• Work side-by-side with non-technical teams to understand their needs and translate them into AI solutions they can use independently
• Train and upskill colleagues on AI tools, creating lasting capability within the organization
• Document and standardize implemented solutions to ensure continuity and scalability

Candidate Profile

• 2–4 years of experience in ML, data science, or applied AI
• Strong proficiency in Python and relevant ML frameworks (scikit-learn, PyTorch, or similar)
• Hands-on experience with LLM APIs and prompt engineering
• Comfortable working with messy, incomplete, real-world data
• Able to communicate clearly with non-technical stakeholders
• Execution-oriented — you ship, you don't just present
• Experience with automation tools (n8n, Make, or similar) is a strong plus
• Familiarity with BI tools (Metabase, Looker, Power BI) is a strong plus
• Background in FMCG or consumer goods is a plus
• Fluent in English; Italian or other European languages are a plus

What We Offer

• Cross-functional mandate with visibility across all business areas
• Real data from four international markets to build on
• Dedicated budget for tools, APIs and experimentation
• A dynamic, international environment with flat decision-making
• Work location in Istria — high quality of life, competitive cost of living
• Competitive compensation package, discussed based on profile