Affiliation Development Retail Manager

We are hiring! Siamo

Snaitech , uno dei principali operatori di gioco legale in Italia. Abbiamo sedi in Italia e all’estero. Nel nostro Gruppo rientrano diverse realtà, tra cui Epiqa , società multimediale, Snai Rete Italia e Giobet , focalizzate sulla raccolta del gioco pubblico e legale in Italia.

Location

Rome, Milan, Porcari (LU)

About Us

Flutter, the world’s largest online sports betting and iGaming group listed on the London and New York stock exchanges, is home to the Southern Europe & Africa (SEA) region, featuring iconic brands like Sisal, Snai and PokerStars, a globally loved brand that embodies innovation and ambition, with significant growth potential in a dynamic market.

Your team

The Omnichannel Acquisition team’s mission is to maximize the value of affiliation and acquisition by managing the full process end-to-end, strengthening omnichannel partnerships and leveraging Programmatic, SEO/ ASO to drive performance and conversion.

Your role

As an Affiliation Development Retail Manager , you will drive customer acquisition and First‑Time Depositor (FTD) growth by planning, executing, and optimizing promotional initiatives across the retail network. You will define and oversee both cluster‑level (B2B) and direct‑to‑consumer (B2C) campaigns, ensuring alignment with commercial priorities while building strong relationships with Retail Partners. Leveraging data and insights, you will segment and prioritize partners, monitor performance, and optimize acquisition tools and in‑store touchpoints. You will also collaborate with Sales and technical teams to enhance partner performance, support training, and maintain a competitive edge through continuous market and competitor analysis.

What You’ll Do

• Promotional Plan & Execution
• Define the annual promotional plan for Retail Partners, both at a cluster level (B2B) and for direct‑to‑consumer actions (B2C), aimed at boosting customer acquisition and First‑Time Depositors (FTDs).
• Oversee the implementation of the promotional plan, ensuring timely execution and alignment with commercial priorities.
• Build and maintain strong relationships with Retail Partners, acting as their primary point of contact for all acquisition‑related initiatives.
• Support the training of Sales teams and Retail Partners, with a focus on effectively using reporting tools and understanding acquisition performance metrics.
• Monitor and analyze competitors’ strategies, promotions, and tools to identify opportunities and maintain a competitive edge.
• Retail Partner Analysis & Performance Monitoring
• Analyse and cluster Retail Partners based on acquisition KPIs, customer value, and local characteristics to prioritize initiatives and tailor strategies.
• Monitor and evaluate the results of action plans, identifying improvement opportunities and best practices.
• Support the Sales Department in evaluating the effectiveness of reward and incentive plans, ensuring alignment with acquisition objectives.
• Tools analysis and optimization
• Analyze and optimize every retail “touchpoint” to improve the effectiveness of acquisition tools available to Retail Partners.
• Collaborate with technical teams to define, follow, and implement necessary technology developments that enhance partner performance.

What You’ll Bring

• 5+ years of experience in retail, affiliate marketing, or omnichannel acquisition, with a strong focus on driving customer acquisition and First‑Time Depositors (FTDs) through both B2B and B2C initiatives.
• Strong project management skills, with the ability to plan, implement, and monitor promotional plans across multiple clusters and retail partners, ensuring alignment with commercial priorities.
• Excellent stakeholder management and relationship‑building skills, with experience working closely with Retail Partners and Sales teams to drive execution and adoption of initiatives.
• Analytical mindset, with experience in partner segmentation, KPI monitoring, performance evaluation, and data‑driven optimization of initiatives.
• Hands‑on experience in retail tools and technology, including reporting systems, CRM, or marketing automation platforms, with the ability to collaborate on tech development and enhancements.
• Ability to train and coach teams and partners, helping them effectively use tools and understand performance metrics.
• Competitive awareness and strategic thinking, with experience analyzing market trends and competitor initiatives to identify opportunities and maintain a performance edge.
• University degree in Marketing, Business Administration, or a related field; a Master’s or specialized training in sales, marketing, retail, or data analysis is a plus.
• Fluency in Italian and English, with the ability to operate in an international, cross‑functional environment.

Why choose us

• A dynamic environment within the world’s largest online gaming group.
• Permanent contract with Hybrid Work.
• Opportunities for learning, growth and cross‑country collaboration.
• Meal allowance.
• Supplemental Health Insurance.

Choose us also for

• An inclusive work culture and access to our Diversity & Inclusion initiatives.
• Well‑Being Support: meditation courses, online medical services and counselling with certified coaches and psychologists.
• Learning & Development: training platforms, workshops, conferences, and our FlexiLearning program (4 hours per month dedicated to learning).
• Parental Leave Packages offering additional financial and practical support.
• Volunteering during working hours.

Much More About Us

• Have a look at our amazing blog Inside: hear directly from our employees at the following link: Inside.
• Reviews and comments from our Glassdoor and Indeed pages. Put yours!

Equal Opportunity

Flutter SEA is an Equal Opportunity Organization. Diversity and Inclusion are fundamental values for us. We welcome any candidate without distinction of age, culture, religion, ethnicity, sexual orientation, gender identity and expression.

Cosa ti offriamo

• Un ambiente dinamico ed internazionale
• Un ambiente di lavoro inclusivo e la possibilità di partecipare a tutte le nostre iniziative focalizzate su Diversità e Inclusione.

Unisciti a noi e facciamo la differenza insieme

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