Advertising, Media & Digital Manager

About the Company

IVECO is a world leader in road transportation since 1975, offering an extensive range of light, medium, and heavy commercial vehicles for road and off-road use. Committed to safe, efficient, and ecological mobility, the brand has pioneered the development of environmentally friendly technologies.

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About the Role

IVECO is looking for an Advertising, Media & Digital Manager to lead integrated communication activities across the EMEA region. The role will drive advertising, media, and digital strategies to support commercial actions, strengthen brand positioning, and ensure consistency across multiple markets. The position also includes managing and coaching a direct report, fostering team development while delivering impactful results.

Responsibilities

Communication activities - Markets governance – EMEA

• Define and coordinate quarterly Integrated Communication Plans for Trucks and Customer Service, aligning commercial priorities with global strategies and local market needs.
• Ensure effective deployment of HQ strategies at local level and promote cross-market collaboration through best practice sharing.
• Monitor communication channels, budgets, and KPIs across EMEA, ensuring corrective actions when needed.

Advertising, Website management & Brochures

• ADV: Management of Advertising pages to support communication/commercial campaigns with external agency from the brief to the execution in line with Iveco Brand priority and guidelines.
• Brochures: Management of all communication material at EMEA level in coordination with Global functions (i.e. Brochures, leaflet, newsletter, Internal & external communication).
• Adv markets management and governance receiving inputs and providing centralized asset in order to support Budget optimization at EMEA level and fostering cross-fertilization between countries and guarantee IVECO brand image protection.
• Website: website content management at EMEA level in cooperation with Global, markets and digital area, UX optimization and active campaigns alignment.

Media, Digital & Social media

• Definition and implementation of Digital strategy (social media and online channel), including contents programming, community engagement and social listening.
• Paid media: planning and optimization of media investment (offline and digital) deployed at market level in coordination with global department.
• Digital content creation: definition, creation, production and adaptation of multimedia formats (visual, video, photo) for social media and sites.
• Social media plan: Management of Integrated social media plan at EMEA level integrating EMEA HQ contents truck and customer service, Local content and global content.
• Performance analytics: KPI monitoring (social, media, website) with monthly report, optimization proposal & corrective actions.

Lead generation & Performance analytics governance

• EMEA Lead management activities governance, KPI monitoring and efficiency measurement providing quarter reporting to Global team and Top management

Qualifications

• University degree in Marketing, Communications, Business, or related fields.
• 5+ years of experience in advertising, digital marketing, and media management, ideally in multinational contexts.

Required Skills

• Strong knowledge of advertising and digital platforms (Google Ads, Meta Business Manager, LinkedIn Campaign Manager)
• Demonstrated success in coordinating multi-market communication projects and managing external agencies.
• Solid analytical mindset with expertise in KPI monitoring, performance reporting, and optimization
• Proven team management experience, with the ability to lead, coach, and develop direct reports
• Proficiency in Microsoft PowerPoint and Excel, with the ability to create impactful reports and presentations.
• Strong presentation skills, with experience preparing and delivering content to Top Management.
• Excellent organizational, communication, and project management skills.
• Fluency in English (spoken and written); additional European languages are a plus.

Equal Opportunity Statement

Iveco Group’s DE&I philosophy is deeply embedded in its core values, particularly the belief that “we contribute diverse strengths.” This reflects a commitment to fostering an open, inclusive, and supportive culture where every individual is valued and empowered to reach their full potential.