Advertising, Media & Digital Manager

About the Company

IVECO is a world leader in road transportation since 1975 , offering an extensive range of light, medium, and heavy commercial vehicles for road and off-road use. Committed to safe, efficient, and ecological mobility, the brand has pioneered the development of environmentally friendly technologies.

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About the Role

IVECO is looking for an Advertising, Media & Digital Manager to lead integrated communication activities across the EMEA region. The role will drive advertising , media , and digital strategies to support commercial actions, strengthen brand positioning, and ensure consistency across multiple markets. The position also includes managing and coaching a direct report, fostering team development while delivering impactful results.

Responsibilities

Communication activities - Markets governance – EMEA

• Define and coordinate quarterly Integrated Communication Plans for Trucks and Customer Service, aligning commercial priorities with global strategies and local market needs.
• Ensure effective deployment of HQ strategies at local level and promote cross-market collaboration through best practice sharing.
• Monitor communication channels, budgets, and KPIs across EMEA, ensuring corrective actions when needed.

Advertising, Website management & Brochures

• ADV: Management of Advertising pages to support communication/commercial campaigns with external agency from the brief to the execution in line with Iveco Brand priority and guidelines.
• Brochures : Management of all communication material at EMEA level in coordination with Global functions (i.e. Brochures, leaflet, newsletter, Internal & external communication).
• Adv markets management and governance receiving inputs and providing centralized asset in order to support Budget optimization at EMEA level and fostering cross-fertilization between countries and guarantee IVECO brand image protection.
• Website: website content management at EMEA level in cooperation with Global, markets and digital area, UX optimization and active campaigns alignment.

Media, Digital & Social media

• Definition and implementation of Digital strategy (social media and online channel) , including contents programming, community engagement and social listening.
• Paid media: planning and optimization of media investment (offline and digital) deployed at market level in coordination with global department.
• Digital content creation : definition, creation, production and adaptation of multimedia formats (visual, video, photo) for social media and sites.
• Social media plan: Management of Integrated social media plan at EMEA level integrating EMEA HQ contents truck and customer service, Local content and global content.
• Performance analytics: KPI monitoring (social, media, website) with monthly report, optimization proposal & corrective actions .

Lead generation & Performance analytics governance

• EMEA Lead management activities governance , KPI monitoring and efficiency measurement providing quarter reporting to Global team and Top management

Qualifications

• University degree in Marketing, Communications, Business, or related fields.
• 5+ years of experience in advertising, digital marketing, and media management , ideally in multinational contexts.

Required Skills

• Strong knowledge of advertising and digital platforms (Google Ads, Meta Business Manager, LinkedIn Campaign Manager)
• Demonstrated success in coordinating multi-market communication projects and managing external agencies.
• Solid analytical mindset with expertise in KPI monitoring, performance reporting, and optimization
• Proven team management experience, with the ability to lead, coach, and develop direct reports
• Proficiency in Microsoft PowerPoint and Excel, with the ability to create impactful reports and presentations.
• Strong presentation skills, with experience preparing and delivering content to Top Management.
• Excellent organizational, communication, and project management skills.
• Fluency in English (spoken and written); additional European languages are a plus.

Equal Opportunity Statement

Iveco Group’s DE&I philosophy is deeply embedded in its core values, particularly the belief that “we contribute diverse strengths.” This reflects a commitment to fostering an open, inclusive, and supportive culture where every individual is valued and empowered to reach their full potential.