Activation Manager - Northern Italy

Join to apply for the Activation Manager - Northern Italy role at Bacardi .

This is a direct search led by Bacardi; applications from agencies will not be accepted, nor will fees be paid for unsolicited CVs.

Responsibilities

• Deep knowledge of the Core/Premium brands BVI’s, ensuring updates with the BM/CPA.
• Update all new Brand Assets for team use in sharing tools.
• Manage tailor-made On-Trade Visibilities and Activations for Core and Premium brands, aligned with IAP activities and customer agreements.
• Visit outlets to assess fit and gather customer inputs for proposed visibilities.
• Lead development and implementation of customer-focused materials and programs according to brand toolkits and regulations.
• Manage BTL Agency relationships for On-Trade projects: briefing, production, activation.
• Coordinate with Design Agencies for visual proposals and secure approvals through Business Managers, revising as needed.
• Oversee production of visibility materials, ensuring quality and adherence to budgets.
• Maintain an updated On-Trade Activity Calendar with project timelines and KPIs.
• Ensure execution excellence by onsite visits during activations.
• Follow up on visibility evaluations with sales support to measure KPIs and compile reports.
• Manage local Brand Activations, ensuring KPI achievement and reporting.
• Manage the On-Trade CPA A&P budget efficiently.
• Plan weekly field visits with sales to evaluate potential and renew outlets.
• Contribute to the development of On-Trade Channel Strategies via the IAP process.
• Use social networks responsibly to communicate activations and monitor key outlets.

Skills & Experience

• Experience managing key customers.
• Strong interpersonal, communication, and influencing skills.
• Ownership, teamwork, and goal-oriented mindset.
• Proven track record in Commercial/Trade Marketing.
• Fluency in Italian and English.
• Experience in field sales and category management tools.
• Willingness to travel and flexible schedule.
• Skilled in social media management.
• Attention to detail and executional excellence.
• Proactive leadership and ownership attitude.
• Organized and collaborative team player.

Leadership Attributes

• Belonging: Foster an inclusive culture.
• Self-awareness: Know your strengths and impact.
• People agility: Relate and navigate complex situations.
• Results agility: Deliver results and inspire confidence.
• Mental agility: Think critically and creatively.
• Change agility: Embrace and adapt to change with a growth mindset.

We value diversity and promote a fair, inclusive work environment. U.S. applicants have rights under federal employment laws.

Perks

Comprehensive rewards including competitive pay, benefits, incentives, and allowances. Benefits vary by location and employment type, with some subsidized or employee-contributed.