Range/ Products Manager PET
Descrizione dell'offerta
RANGE MARKETING MANAGER COMPANION ANIMAL
The Company Ceva Santé Animale is a global veterinary pharmaceutical group driven by an ambitious mission: improving animal health to contribute to human well-being. In Italy, Ceva Santé Animale is a benchmark for innovation, sustainability, and quality in the production and distribution of therapeutic solutions for livestock and companion animals. As part of the strategic strengthening of the Companion Animals Business Unit, we are seeking a Range Marketing Manager with a permanent contract.
The Role
We are seeking a Range Marketing Manager to take responsibility for the strategic management of a product range, ensuring its proper market positioning and the achievement of commercial objectives. This candidate will collaborate with various company functions to develop and implement effective marketing plans, contributing to the definition of launch, communication, and channel development strategies. The role requires an integrated market vision, analytical skills, and a results-oriented approach.
Main Responsibilities
- Particular focus on OTC product management
- Development of annual marketing plans
- Market analysis, channel strategies, pricing, marketing budgets, spending, and product forecasts
- Development and management of trade activities for the specialized channel with the aim of increasing cross-brand sales
- Development of the OTC brand's Go-To-Market strategy
- Participation in defining the annual communications plan, including brand and product positioning
- Media planning in coordination with the company's marketing manager
Requirements
- Degree in economics or science
- Significant experience in marketing roles at established international companies in the pharmaceutical/pet food/FMCG sectors
- Proven experience in consumer and trade marketing
- Excellent command of English
- Motivation and proactivity
- Flexibility and teamwork
What We Offer
- Join a stimulating and rapidly expanding international environment
- Opportunity to actively contribute to the growth of a strategic business unit
- Continuing training and management development
- Inclusive, innovative, talent-focused work environment
- Competitive compensation package, company benefits, and opportunities for internal growth