Key Account Manager - Fashion, Footwear, and Apparel
Descrizione dell'offerta
Sales Representative - Fashion, Footwear, and Apparel
Purpose of the role
In this role, you will own and grow relationships with key fashion and lifestyle wholesale partners, acting as a strategic driver of revenue, brand presence, and cultural relevance.
With a strong understanding of the fashion ecosystem, you’ll connect the dots between product, influencer marketing, PR activations, and commercial success.
You’ll ensure that adidas is seen not just as a sportswear brand—but a fashion-forward leader with a credible voice in streetwear and lifestyle.
Key Responsibilities
- Lead and develop strategic account plans for key fashion/lifestyle wholesale partners (e.g. concept stores, trend retailers, premium online boutiques), driving both sell-in and sell-out performance.
- Act as the primary contact for wholesale accounts with fashion influence—building long-term relationships based on credibility, trend alignment, and mutual brand elevation.
- Collaborate on seasonal go-to-market process: from product segmentation and line reviews to tailored storytelling, and influencer‑led campaign integration.
- Identify whitespace opportunities within accounts for exclusive capsules, curated product edits, and limited‑edition drops.
- Partner with PR, brand communications, and influencer teams to co‑create high‑impact campaigns (e.g. Fashion Week moments, store launches, digital collabs) tied to wholesale activations.
- Translate data, fashion insights, and market feedback into business strategies that elevate adidas’ brand image across trend‑forward retailers and digital platforms.
- Monitor and influence orderbook management, conversion, and replenishment processes to maximize account productivity and availability of hero styles.
- Liaise with the marketing team to boost product presentation, social presence, and campaign execution across digital and in‑store environments.
- Conduct regular market and competitor analysis (SWOT) to stay ahead of trends and advise product and merchandising teams on assortment needs.
- Collaborate closely with internal functions (GTM, FP&A, demand planning) to drive account growth and operational excellence.
- Track and report on performance KPIs, ensuring both short‑term sales targets and long‑term brand equity goals are met.
Knowledge, Skills & Abilities
- Proven track record in key account management or sales within the fashion, streetwear, or lifestyle industry .
- Deep understanding of fashion trends, cultural drivers, influencer ecosystems , and the intersection of product and storytelling.
- Strong commercial mindset with the ability to balance brand elevation and business results .
- Confident communicator with credibility in buyer meetings, internal stakeholder briefings, and creative discussions.
- Strategic thinking and analytical skills; able to interpret performance data and market signals into actionable account strategies.
- Agile, collaborative, and entrepreneurial approach, with a hands‑on attitude in a fast‑moving environment.
- Advanced proficiency in Excel, PowerPoint; knowledge of SAP, Power BI is a plus.
- Fluent in Italian and English.
Education & Experience
- University degree in Fashion Management, Business, Marketing, or Communications.
- 3–5 years of relevant experience in fashion wholesale , key account management, and retail luxury goods .
- Strong network within the fashion, streetwear, and media/influencer space is highly desirable.