GLOBAL CATEGORY LEAD
đź’Ľ Azienda: Intermedia Selection Srl
đź“Ť Luogo di Lavoro: Lombardia, Italia, Italia
đź•’ Data Annuncio: 06-05-2025
GLOBAL CATEGORY LEAD
For our client, an international leading B2B company, we are seeking a highly skilled and strategic Global Category Lead to develop and implement a category-driven approach . This role will focus on structuring and managing product categories to enhance market positioning, drive innovation and support commercial strategies. The successful candidate will play a pivotal role in leading a transformational shift towards a market-oriented category management approach, with an emphasis on three key categories.
Key Responsibilities:
- Category Strategy Development : Define and implement a comprehensive category management strategy, aligning with overall business objectives.
- Market Intelligence & Consumer Insights : Conduct market research and consumer analysis to understand industry trends, customer preferences and competitive landscapes, ensuring category strategies are data-driven and identifying opportunities for innovation and differentiation
- Product Portfolio Management : Work closely with R&D and Sales to identify product opportunities and ensure the right portfolio mix for each category
- Regulatory Compliance: Ensure all category strategies and product developments adhere to local and international regulatory requirements
- Cross-functional Collaboration : Act as a bridge with sales, regulatory and production teams, ensuring category needs are fully integrated into business operations.
- Go-to-Market Strategy: Support the commercial team in developing marketing and sales strategies tailored to each category, including pricing, promotion and distribution.
- Performance Monitoring & Optimization : Define KPIs for each category, track performance and implement continuous improvements to enhance competitiveness and profitability.
The ideal candidate has a strong marketing and category management background, combined with a deep understanding of industry trends, consumer needs and strategic business development.
Required Qualifications & Skills:
- Bachelor's or Master’s degree in Marketing, Business Administration, Category Management or a related field.
- Minimum 7 years of experience in category management, marketing or business development within B2C or B2B industries.
- Strong expertise in market research, product positioning and commercial strategy development.
- Ability to drive cross-functional collaboration and align internal stakeholders around category objectives.
- Experience in data-driven decision-making, with proficiency in consumer insights and trend analysis.
- Strong strategic thinking, analytical and financial acumen.
- Experience working in a fast-paced global environment.
- Entrepreneurial approach and mind-set hands-on
- Fluency in English; additional languages are a plus.
- Experience in global / international roles
Location: Milano
RifSR55641
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